Using QR Codes in Design in 2021

They're back! Who would have thought? QR codes seemed to be dead and burried when we needed an app to point our mobile device at, and it all become just too difficult. But now, with integration into cameras and COVID-19 bringing QR codes back from the dead, 2021 poses an interesting blend for print and web design thanks to QR codes alone! Back in 2011, QR codes were implemented in stores such as Macy's and Best Buy in the US, however consumers internet speeds were slow and they were riddled with problems. These days, we're checking into places, finding out more information about products and services in a much faster (more efficient) way.

What is a QR code?

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.

Who is using QR codes?

According to statistics website Statistica, in the US alone, 11 million households will scan a QR code in 2020. You can only imagine that the amount of QR codes and their use will skyrocket in 2021 as it's a safe, hygenic way of finding out information. Furthermore, companies will see this as an opporunity to help market their business and track campaigns.

How can I use a QR code on my flyer or brochure?

A QR code is a perfect solution for restaurants, gyms, stores and cafes to keep track of which people enter their facility, but it can also be used very effectively in print design to redirect epople to your website. Take a flyer or brochure for example, where you have limited space on a physical medium, but now you can allow people to find more information through the use of their mobile device.

What are some clever ways of using QR codes for my business?

Here are a few great ways to use QR codes for your business:

  1. Use the QR code as a business card, to share information about yourself, your employer or business.
  2. Use the QR code to call a phone number.
  3. To allow people to register and gain access to your facility due to COVID-19.
  4. Reveal discount codes and coupons for your store.
  5. Follow or display a social media page.
  6. Add an event to a calendar.
  7. Connect to a stores Wi-Fi or service.
  8. Display your company website and gain more users.
  9. Generate leads, so to scan for a free trial or guide.

There are a mountain of other ways QR codes can be implemented, but that's just the tip of the iceburg.

Needless to say, QR codes are back in a big way in 2021. Embrace them!

 


Fitness Graphic Design in 2021: Top Tips

Coming really (really) soon, I have a few fitness industry projects that I'm about to post on my website. It got me thinking, what are some top tips for fitness (gym, group classes, yoga, Crossfit, etc) that I can make as a Graphic Designer? Last year was such a tough year for the fitness industry, that 2021 could be considered a do or die year for some businesses in fitness. I absolutely love fitness, it's one of my main passions in my everyday life. I'm a triathele, avid gym goer, love watching sport and being involved in the industry.

So, without dragging this out any further, lets get stuck into my top tips for 2020 to get your business moving again!

1 – Fitness Social Media Graphics

I'm sure for a lot of fitness and wellbeing companies out there, social media is a big driver for getting and retaining clients. Now more than ever it's important for you to appear flexible and relatable. Graphic design is a great way to portray your business through social media, but doing it correctly could get you far more followers than you realise.

As 2020 was such an enclosed year for so many people, you can count on people in 2021 being more adventurous when it comes to fitness. Everyone (and I mean everyone) who likes fitness was stuck working out inside. So, lets use design and visuals to portray a visual that's appealing for your customers.

Instagram and Facebook Post Design

These are two of the biggest social media sites. Instagram stories and design for instagram posts are becoming a hot topic, with plenty of companies opting for a professional graphic designer for more exposure.

 

2 – Website Design for your gym or fitness studio

The true test of last year was just how many people used the internet to research and buy product. For booking classes, it became (if it wasn't already) an integral part of organising your fitness business. More emphasis was therefore put onto your website design, it portrays trust, reliablility, opening hours, who you service or what you specialise it (strength training, HIIT, pilates, boxing, cardio and so on).

 

3 – Don't forget about fitness signage and print design

If you run a studio at a training facility, signage and print design for the studio is so, so important. More and more fitness studios are making their facility look the part, and you don't want to be left behind. If you do, it appears stale and can even portray whether you're up to speed with the latest trends in fitness (the thing is you probably are!). Even if you're running 1 on 1 or group fitness classes, a teardrop flag, portable sign and flyers can boost the exposure of what you do a huge amount. If you aren't doing this yet – get onto it!

 

That's three top tips for now. More to come!


find pms pantone colours adobe acrobat pro dc tutorial

Find PMS (Pantone) Colours in a PDF

Need help finding out just what Pantone colours are being used in an Adobe Acrobat PDF document? It might be a bit more simple than you think! You may have a pre-existing document which you don't have Illustrator or InDesign access to, but don't stress, you can still find out what spot colours are being used in a PDF document.

find pms pantone colours adobe acrobat pro dc tutorial

 

Using Adobe Acrobat Pro DC

For this tip, I'm going to be using Adobe's PDF software called Acrobat Pro. This is quite a powerful bit of software by Adobe which allows you to view, edit and prepare PDF documents. Colours sometimes need to be converted to be displayed on a monitor or sent to print correctly. PMS / Pantone Matching System colours are often used by companies as part of their global brand colour scheme. These are colours that are accurately replicated across the board, thanks to Pantone's forumla.

How to find out what colours are being used?

Step 1:

The first step in the process to open up Adobe Acrobat DC Pro where you'll be welcomed with their opening screen. Open up the PDF you'd like to verify the colours of, and then go up to Tools at the top left of the window.

Under the "Protect & Standardize" heading, there's an option called "Print Production". Lets click that option with the PDF we'd like to inspect already open.

 

Step 2:

At this point, another menu will popup. You can select your PDF if you haven't already at the top tab next to Tools. With the new popup window in view (see below), we can see what colours are being used in the Adobe Acrobat PDF document.

Spot colours Adobe PDF Output Preview

This window shows us all sorts of information, including what Simulation Profile is being used, what to show in terms of bleed and trim marks, but for the purpose of this tutorial what we're interested in is the Seperations part of the window.

In this example, the document has CMYK colours, and three spot plates to be printed. Pantone 425 C, Pantone 307 C and Pantone 2132 C are the three spot colours used in the document, but it also features some CMYK elements as I mentioned.

 

Toggle Spot Colours in a PDF

You can use your mouse to hover over the document, and the percentage of the colour will appear next to the name. This demonstrates how much of that colour is in use on that spot of the document.

 

Spot colour PDF output preview toggle

We can also toggle colours, as shown above. This allows us to visually see what colours are being used and in what location. This is important, as we might not want Pantone 425 C (for example), to be a colour in the document, but can't find it's location. So, to toggle the option will allow us to see where it is used.

 

How to remove Pantone PMS Colours from PDF?

Pantone spot colours can be removed from a document completely, often by using Adobe Illustrator or Adobe InDesign. You can also refrain from printing certain colours of a document using Acrobat.

 


Top 10 Google Fonts 2021

Top 10 Google Fonts for 2021

The world has absolutely changed in the last 12 months, and that can certainly create uncertainty going forward and what trends we may see for typography and fonts in 2021. These fonts, all found on Google Fonts are great to use for your next web or print based design. Some of these fonts are tried and tested, standing the test of time even in a very difficult 2020. Some are brand new, making their way onto websites, screens and print media right around the world. And, others I've felt could be standout fonts in 2021. Nevertheless, these will be popular fonts in 2021 and the beauty of them is that they can be found through Google Fonts.

Top 10 Google Fonts 2021

What's great about all these fonts is that they all have different characteristics. Some are modern, some bold, some sans-serif, serif, variable – the list goes on. And, that's what is great about typography is how different fonts can be used to really personalise and individualise projects.

Lets take a look at my top 10 Google Fonts for 2021.

1. Rubik

Rubik is a slightly rounded sans serif font family designed by Philipp Hubert and Sebastian Fischer at Hubert & Fischer. It's beautiful in use, providing a clean and is very readable. The great thing about Rubik is that it's Variable meaning that sizing and styles are almost limitless.

 

2. Anton

Only available in one condensed, bold style, Anton is a re-creation of many traditional sans-serif typefaces. It's deliberately been redesigned for web use with opened counters and stems that are perfect for web. I can see this typeface being used for many projects particularly in hero images or banners to make a bold statement.

 

3. IBM Plex Sans

Already one of my favourite typefaces, IBM Plex Sans captures IBM's spirit and history in this unique font aimed at demonstrating the relationship between machine and mankind. Available in Sans, Sans Condensed, Mono and Serif, this typeface has so much versitility, and all varations can suit any projects needs. I feel as though we're so lucky to have this font on Google Fonts to use for projects as the quality seems a cut above a lot of other fonts.

 

4. Balsamiq Sans

I've been a long time user of Balsamiq Wireframes for my wireframes for web pages, so I'm so glad to see a Balsamiq Sans typeface available on Google Fonts. I can see this font taking off in 2021 and getting a lot of use, especially for the more friendly, family orientated websites or adventure websites – something that needs a calming font to allow the website to communicate effectively.

 

5. Playfair Display

How nice is this font? Such a lovely, presentable Google Font, Playfair Display oozes a certain amount of class needed. Very traditional in design, it's serif background stems from ink and pointed steel pens, giving it a certain historical touch. It's also a variable font which is what's needed in 2021 to hit the mark.

 

6. Oxygen

Need a font for graphical user interfaces (GUI), desktops and devices? Oxygen is the perfect sans-serif font, optimised for the FreeType font rendering system. I can see this font being used in 2021 similar to Roboto or Open Sans in a big way, and with similar characteristics, theres no reason why it shouldn't!

 

7. Poppins

Poppins has been red hot in 2020, and it's one of my favourite Google Fonts. I can see it being hugely popular in 2021, also. It's extremely versatile, with a nice geometric edge to it. It's a style that's been extremely popular where each letterform is nearly monolinear and a beautiful typeface thanks to the Indian Type Foundary. I can't wait to use this Google Font in 2021!

 

8. Roboto

Roboto is the most popular font on Google Fonts 2020. And, I can see Roboto potentially holding its title in 2021. Extremely versatile, unoffensive and a really simple and easy to use sans-serif font. It's quite geometric in shape and structure with friendly and open curves. And, what's also great, is its readability at both large and small sizes. It's hard to see Roboto being used less, in fact it could be up there with the likes of Arial and Helvetica in terms of usage.

 

9. Space Grotesk

I can see Space Grotesk being used widely now that's it is well established. It's only a couple of years old, designed in 2018, but what I love about it is the idiosyncrasies that make this font so damn good to look at. I can see web fonts in 2021 having a bit more risk, and I think something that has most of the characteristics of a stable sans-serif, with with a quirky nature like Space Grostesk, starting to be more widely used.

 

10. Major Mono Display

One out of left field is Major Mono Display, a very monospaced geometric sans-serif that only comes in all-uppercase. But it's extremely playful, and would be a great choice for a quirky website especially for web-banners and used in a larger size. Would I use this Google Font on a lot of projects? Probably not. I'd be very selective in using it, but certainly if the opportunity were to come up to design a website with a lot of impact, and abstract in nature, I'd be tempted to use this in 2021 for sure.

 

 

Top 10 Google Fonts for 2021

So, that's my list of my top 10 Google Fonts for 2021. I hope you benefit from the list. It might be a case where you want some font inspiration of what to use, or want professional advice. I'd love to know what your opinions are and if there's any fonts I've left it from Google Fonts, please let me know in the comments below.


Skeuomorphic Design Trend

Skeuomorphic Design - UI Design Trend 2020

Welcome back Skeuomorphic Design! With the latest updates Apple has presented for iOS 14, and it's development of brand new application icon designs, you can be assured that skeuomorphic design is back for the second half of 2020.

What is skeuomorphic design?

Skeuomorphism is commonly a term used in UI design that describes objects / graphics that are similar to what you'd see in the real-world. What this entails is hyperrealistic shading and depth to the design, to make it look realistic. For example (and we all know the one), but the recycling bin icon is the perfect example showing depth when discarding unwanted files.

In contrast we've had the ever popular "flat design" which has been around for the last couple of years. Flat design refers to a design which doesn't have any depth, is one-dimensional and is created to look clean and simple. We also had the "long shadow" trend, which hung around for too long, also.

From a design perspective the skills involved in making skeuomorphic design is more intricate. It makes crafting the designs have a sense of real world lighting, which can be difficult to capture.

Flat Design vs Skeuomorphic Design – which is better?

It's difficult to say, as both design languages pose their own questions and answers. Flat design can allow for a more minimal, therefore could be considered easier to use from a user interface perspective. But, the eye-candy that skeuomorphic design can bring a sense of the third dimension and a level of realism. Needless to say, designers all over the world have discussed both trends in a huge amount of depth.

Following the iOS 14 UI Design Trend

Ok, so, with Apple's release of iOS 14m / macOS at WWDC comes a trend more towards skeuomorphic design. And, when a company as big as Apple design something 'new' (or in this case bring back the old style), we all stop and tend to follow. Flat design from a UI perspective has made designing easier for a lot of people. Lets face it, they're clean and simple and they look the part. But, how difficult is it to now skim through your phone and look for the app you're after? It's arguably more difficult now, because design is looking a little too similar across the board. Skeuomorphic design allows the eye to capture more of a design, with greater depth. Thus, we take more notice of the design, appreciate its intricacies and gravitate towards it.

Skeuomorphic Design Trend


What is the standard business card size in Australia?

Business card sizes differ around the world, but what exactly is the standard business card size in Australia? You can, of course have custom business card sizes, different diecuts, colours, finishes and so on. But sizing is critical in a good business card design.

What is the size of a business card?

To design the perfect business card to reflect your brand, service or profession is no easy task. They certainly need to look like a professional business card. Some considerations that I make for clients of mine are the style, imagery, font, colours, layout, finish and content.

An Australian business card standard size is 90 mm wide by 55 mm high.

As I mentioned earlier though, you can choose a different size business card. Or, is it better to go with the Australian industry standard size? What reasons are there that nearly every business card is the same dimensions, size and shape? Is it the cost of printing, the choice of the designer?

If you're interested, you can take a look at my freelance graphic design business cards to see what I created for myself. I went with silver foil, a heavy gsm stock, and graphics on one side, whilst keeping it very simple and stylistic on the other side.

What are the different business card sizes around the world?

It's important to know that business cards do differ in size around the world. That's why, when I work with a client, it's important to know where the cards will be distributed. To find out the standard size for American business card size, Europe business card size and, lets face it, every country, take a look at this article I wrote.

Business card dimensions in Australia

Business card sizes in Australia don't have to be standard in size, but the standard size is 90mm wide by 55mm high (9cm x 5.5cm) with a 3mm bleed for printing. This size allows information to be easily read yet also means the card will conveniently fit in standard wallets and business card holders in Australia.

Melbourne Business Card Printing

Because I'm based in Melbourne, I often use printers in Melbourne to print business cards. I often use Simprint Digital to print business cards for clients. I have also used Moo to print business cards – get in contact with me for 20% off you first purchase!

 


A quick guide to copyright in digital design

A quick guide to copyright for digital design

I often get asked about copyright for digital design work in Australia that I've created, and what it amounts to. I've had a read of the IP Australia website and noted content outlined on their website.

When an idea or creative concept is documented electronically (i.e. on a computer) or on paper, it is automatically protected by copyright in Australia. This includes books, music, film, sound recordings, newspapers, magazines and (in my case) artwork.

The copyright law is governed by the Copyright Act 1968 (Cth) and the Department of Communications and the Arts administers the law.

 

A quick guide to copyright in digital design

 

How copyright applies to code (for websites, for example).

When new software is created in the form of code, it's protected by copyright as an original literary work. The code doesn't need to be classified as original, in that nobody has written similar code before. Authors of the code need to demonstrate they've used skill and labour to create the software in question without blatently copying the code.

How to gain copyright protection

Unlike a trademark, patent or design, copyright does not require any form of registration as it is automatically generated when the work is created. This is great for designers in Australia, who have their work protected from the outset.

 

What copyright gives the creator

The owner of the copyright gets exclusive rights to;

  • make copies of the software
  • publish the software
  • communicate the sotware to the general public
  • make adaptations of the software
  • and more!

 

An idea isn't protected under copyright

A specific form of expression is what is protected content, not an idea (as such). To protect functionality of software in Australia means that the copyright holder would need to apply for a patent with IP Australia.

 

This is just a really brief post, with some quick information regarding copyright in Australia that I thought I'd post and share on my website. As always, please visit the governing body website of your country if you're an artist not from Australia.

To find out more, please visit the IP Australia website.


Different Business Card Sizes Around the World

A business card is a great first impression and while the purpose of a business card has evolved slightly, it's now a very common distribution tool. Many business owners and employees use it as a networking tool and gone are the days of simple, one sided cards being the normal approach to the design.

While many people can't get enough of digital and online information, the business card, along with other print material is still a very commonly printed asset in many countries. And, amazingly enough, standard business card sizes are different all around the world.

So, let's have a look at the standard sizing of business cards. While the differences are only minor, it may effect your job for many reasons. Initially, it's the most important step for business card creation.

Business Card Standard Sizes around the world

I've created a table of standard business card dimensions for different countries around the world, including dimensions (width x height) and bleed dimensions – important for keeping your business card information safely within the card boundaries.

Country Dimensions (Width x Height) Dimensions with Bleed
Australia and New Zealand 90mm x 55mm 96mm x 61mm
Argentina, Brazil, Mexico and Venezuela 90mm x 50mm 96mm x 56mm
Cambodia, Laos and Bangladesh 90mm x 55mm 96mm x 61mm
Canada 88.9mm x 50.8mm
3.5in x 2in
95.25mm x 57.15mm
3.5in x 2in
China, Hong Kong and Singapore 90mm x 54mm 96mm x 60mm
Colombia 90mm x 50mm 96mm x 56mm
Eastern Europe 90mm x 55mm 96mm x 61mm
Egypt 87mm x 57mm 93mm x 63mm
Iceland 85mm x 55mm 91mm x 61mm
India, Taiwan, Vietname and Thailand 90mm x 55mm 96mm x 61mm
Iran 85mm x 48mm 91mm x 54mm
Israel 90mm x 50mm 96mm x 56mm
Japan 91mm x 55mm 97mm x 61mm
Kazakhstan and Uzbekistan 90mm x 55mm 96mm x 61mm
Mongolia and Malaysia 90mm x 54mm 96mm x 60mm
Russia 90mm x 55mm 96mm x 61mm
Sri Lanka and South Korea 90mm x 55mm 96mm x 61mm
Scandinavia and Greece 90mm x 55mm 96mm x 61mm
Turkey 85mm x 50mm 91mm x 56mm
United Kingdom 85mm x 55mm 91mm x 61mm
United States 88.9mm x 50.8mm
3.5in x 2in
95.25mm x 57.15mm
3.5in x 2in

Business Card Bleed Size

Common bleed sizes are 1/8th inch for North America, while the rest of the world is a 3mm bleed.

Business Card Dimensions and what's best for you

That should give you a better insight as to what dimensions you would like your card to be. Sometimes the standard size isn't necessarily, so it's best to discuss your job before deciding on your sizing.

If you have any further questions about business cards, please feel free to contact me for more information.


Supplement label design custom product packaging

How to design an eye-catching supplement label?

A high quality, eye-catching protein supplement label can be difficult to be create. The supplement industry is extremely competitive with lots of competition. So, it’s important to make a label design that’s eye-catching, fits your target market and allows you to be appealing to the right target-audience. Lets take a look at what makes an eye-catching and appealing supplement label design for your fitness brand:

 

Target a specific audience

What should your supplement label look like? Knowing who you want to target with your supplement brand makes a huge difference. It’s extremely common for companies to want to target a large audience for their supplement company which includes targeting males and females of all ages (don’t we all!). However, if we narrow down who your business wants to target more specifically, creating a supplement label for it can be far more effective.

Price and quality is a large factor when it comes to fitness supplement labels. We can consider things such as ingredients, taste, what the product does in terms of effectiveness and so on. Is it a cheap supplement company label design that’s required? Is it a potent, high quality supplement brand? These are good questions to ask yourself which will aid the label design your business requires. Is the product mainly for men? Is it targeted towards women? Or, is it all-natural with eco-friendly or vegan ingredients?

We can quickly discover who the target audience is, with a bit of thought. And, then, what the age group of the fitness business is, too. All of these elements equate to what the label design of your supplement company should look like.

 

Fitness models for your fitness brand

It’s an age old question; should you have fitness models, or strong people on your supplement label design? In some cases yes, in other cases, no. This depends on the target market and whether featuring people on your fitness supplement labels would be appealing to your target audience.

 

Supplement label design with a large range of products

Having a cohesive collection of label designs for your supplement brand is important. To show consistency to your target audience allows your customer to have more trust in the products you manufacture. In the fitness industry, this is important when it comes to supplement label design. It may impact the perception of quality, taste and consistency of results.

 

What fonts to use for a supplement label?

The use of fonts and typography really aids your supplement label design. To have an effective font for the design allows trust in the product (or product range). It helps the visual of the label design to a large degree, allowing it to help sell the product when chosen correctly.

 

What colours to use for a supplement label design?

Supplement label colours can often be dictated by the brands corporate colours, often coming from the supplement label logo design, or by flavour and effect that the supplement has on the consumer. Choosing colours is extremely important and can certainly influence the sale of the product.

 

An effective supplement label design allows products in the segment to sell. And, in a highly competitive industry with brands such as Optimum Nutrition, BSN and Australian companies such as Bulk Nutrients and True Protein leading the market, it’s important to design to the right target audience as much as ever.


Fitness Logo variations Melbourne design

What makes a good fitness logo design?

A good fitness logo can be hard to achieve. Lets face it, there’s a lot of competition around in the fitness industry and it can be easy to get lost in a sea full of fitness logos. Inspiration for fitness logos are easy to find, but there’s a lot of poor-quality fitness related logos out there. So, lets dive straight in and find out what makes a good fitness logo.

 

Target a specific audience

So, your fitness business needs a logo, but what should it be? How much does a logo design cost? Knowing who you want to target with your fitness brand makes all the difference. It’s extremely common for companies to want to target a large audience to their facility, males and females of all ages is extremely common. However, if we narrow down who your business wants to target more specifically, creating a logo for it can be far more effective.

We have to consider the area in which your facility is located, and the cost of visiting your fitness facility or service. Is it a cheap gym that requires a logo? Is it small group personal training that you’re trying to attract? These are good questions to ask yourself which will aid the logo design of your business. Does the studio mainly attract women, or is it that really grungy, male-dominated, strength gym that you’re operating?

We can quickly discover who the target audience is, with a bit of thought. And, then, what the age group of the fitness business is, too. All of these elements equate to what the logo design for your fitness business should equate to.

 

Small fitness studio logo design

A fitness studio that’s small, intimate and personable should have a logo design that represents those features. If the class sizes are small, then creating a logo to represent a fitness facility that is close, warm and friendly should be represented in the logo design.

A consideration should also be the location of the small fitness studio, whether it’s in trendy South Yarra or Prahran, or in the outer suburbs of Melbourne, for example, would make a big difference to the target demographic of the studio, and potential the cost of membership / price per session.

 

Franchise fitness logo design

A logo for a gym franchise is a little bit different to a small fitness studio. A consideration comes more about location and cost of use. This should be represented in the logo design for a franchise fitness business. Can the member use a key fob and go to multiple fitness facilities, like Fitness First, Anytime Fitness, and so on? Are the studios located in inner Melbourne, or are they scattered throughout Australia?

 

Gym logo design

An independent gym logo blends the above two features together. It might be the fact that the gym is large (or small), cheap (or expensive) and location/s are important to consider too. Again, to atrget the right audience with your gym logo design is critical to its success. It may also be an online fitness store logo design that you're after, similar to World Fitness Australia. The same rules tend to apply for these, too!

 

Personal trainer logo design

When I consider personal trainer logo designs, I think the personality of the trainer is a bigger factor. The logo I designed for Apex Training gives a great insight in to my thoughts and process and you can also read about their logo design case study. It might be their specific training style that has a higher consideration, along with location, gender and potential clientele.

 

 

It’s extremely important for a fitness logo to be relevant to the target audience of the gym, facility, clients and demographic of their clients and prospective members. To have the right logo design is one thing, but branding is also extremely important to really capture the audience you want to.


Anatomy of Typography Poster

Anatomy of Typography - Letter features and characteristics

Sometimes it can be difficult to explain and identify the different features of a typeface. So, let's take a look at the anatomy of typography!

What is type and lettering?

Type and lettering is something we see every day of our lives. It's used for print media such as signage, brochures, in store, flyers and so on. It's also used digitally on the web, whilst we sift through Facebook and Instagram posts, blogs, or the latest Reddit news.

Typography features and characteristics

So what did I do to help indentify features of type? I've put together a poster, which I have hanging up in my office! It contains all the significant features of type, pointing out features such as a stem, eye, bowl, counter, arm and so on. I've also included x-height, leading and baseline, which identify features outside of the characters themselves. Not only does it help explain certain features, but is also super interesting to have a little bit of extra knowledge regardless of if you're a Graphic Designer or not.

I have excluded a few type features, but the everyday, common features have all been included. This is a great guide for professionals and students alike.

What other posters would you like to see made as a graphic design resource? Comment below to tell me what you'd like to see created!

You're welcome to download the file as a reference or bookmark this page. I've included a link below.

Have fun with type!

You can download the image below.Anatomy of Typography Poster


why is graphic design important for small business?

Why is Graphic Design Important for Small Business?

A common misconception business owners have is that Graphic Design is a quick and easy task that they can often undertake themselves, if they have the time. You’ll look at the website, social media stream or print design of their collateral, and quickly recognise that they’ve created their branding themselves. The reason business owners do this, is because they believe Graphic Design is simple enough, and to save costs whilst still believing they’ll have the same outcome, is at the forefront of their mind.

 

why is graphic design important for small business?

 

Your small business branding is highly considered by customers, they view perception of trust, quality and cost through your design.

For a small business owner, their business is like their baby. It requires careful consideration, which often they believe can be done by themselves. However the issue is that a brands image, and the person buying their product or service isn’t them. It’s the outside world, it’s customers and clients. These are people with emotions and feelings. Catering to them surely comes before selling your own business to yourself.

Graphic design is a highly specialised field where the key focus is to create visuals fitting a brands direction, their customers and target demographic. These visual communications can include:

A brands imagine is typically conveyed through their logo, symbols and illustrations, colours, fonts, words and verbiage, photography and overall style of the company. What makes Graphic Design so important, when created by a professional, is that this material is targeted to the right market, and creates a call to action which allows you to sell your product or service. For your customer to take action when displayed with your visual is key.

 

why is graphic design important for small business?Why invest in a Graphic Designer, and how will it help my business?

Your First Impressions Matters

Your customer may only have a few seconds to take in your key visual, whether that’s via print or digital design. It may be product packaging, your website, a post on your social media feed, a flyer, business card and so on. Your first impression is what matters the most. Using colours, fonts, illustrations, photography and a consistent visual brand that your customers will appreciate can be enticing enough. A brand style guide can help align, and moderate this to give your brand consistency, but it’s critical to stick to those guidelines.

Consistency of design and marketing is key

To be consistent with the way your brand is displayed to your target audience is key. It can play a pivotal role in your customer having trust in your brand. Elements of predictability, through the use of placement of objects, type of visuals, and brand messaging can assist the consumers decision making on the brand. Is it proven that brands with consistent branding and marketing have better revenue than those who don’t.

Company Loyalty

As mentioned, customers love to see consistency in a brand. To be able to have a certain level of expectation and stability in a company, knowing the type of result they will get, aids loyalty by customers. They will stick with your brand if you have consistent messaging and design language in your collateral. Graphic Design allows your brand to have a level of consistency whether it be direct or indirect marketing, their brands visual guidelines.

A leg up on your competition

Graphic Design, and the way your brand is perceived, can be the difference as to whether or not a potential customer goes with your business. A brand with consistent visuals appears to be far more trustworthy than one without. You could imagine if you were looking at a product and service, and their branding appeared to be inconsistent and sloppy, then you’re unlikely to trust the brand. A brand with consistency will hold a customer’s attention for longer, and certainly assist with the sale over the competition.

Seeing results from the beginning

Starting a business is tough, we can all agree with that, but the ability to see results from the start can be critical to whether or not a business succeeds. Business owners will tend to start a company with a certain target audience in their mind, and a way they want their brand to be perceived. It can be extremely difficult to bring this idea / concept to life without the help of a Graphic Designer – someone who specialises in visuals for brands. With a good Graphic Designer at your disposal, you can make effective decisions and target your desired market. It’s important that the Graphic Designer realises who you wish to target just as much as you know who you want to target. With a successful beginning to a business’ trading means that they wont need to rebrand soon, and can allow the visuals of their brand naturally grow.

 

The impact graphic design has on your business is profound. And, more critically, it’s essential as much as at the start of the company’s life as it is when it’s been around for a few years. To invest in a professional graphic designer can assist all sorts of communication decisions your company wishes to make, whether that’s social media messaging, website messaging, print messaging, etc. As a professional graphic designer myself, see how I can help your business with a professional graphic designer at your disposal, and grow your business like it deserves to grow, with love, care and consideration.