The benefits of QR codes in Restaurants and Cafes

The Benefits of QR Codes in Restaurants and Cafes

For the last decade, the world has been making a digital shift. From marketing turning digital, the boom of social media, and the further development of SEO, everyone now possess a mobile phone and they use them heavily. The digital transformation was spearheaded by the effects of COVID-19, where absolutely no one wanted to touch anything such as cash or menus.

QR codes have been around for a while, so they aren’t exactly a new creation. However, Covid’s unwanted appearance launched the QR code to its ultimate popularity and now we see them everywhere – particularly in restaurants and coffee shops. As we come out of COVID, QR codes in food centric environments have stayed. Why are they so popular in restaurants? And what are the long-term benefits of using QR codes? Continue reading for a deep dive.

 

The benefits of QR codes in Restaurants and Cafes

 

What are QR Codes?

QR codes, otherwise abbreviated from “quick response” are barcodes seen on any digital platform easily scanned by a smartphone device. These codes store information in little pixels on a square grid that can be read in two directions, differentiating it from your standard barcode. QR codes can store tons of unique characters and can include information like phone numbers and websites.

QR codes were originally designed by a Japanese engineer for the automobile industry. It was made to store large pieces of information and used to track vehicles and parts as they moved through manufacturing. Despite it being originally crafted by an engineer and used to digitally lead someone from one place to another, creating a QR code is now very simple and easy to do. There are many websites you can use to create codes for whatever you need them for, like contact information or menu items at a restaurant.

 

The Benefits of QR Codes in Restaurants and Cafes

Since the pandemic, QR codes have held major significance in Australia. Aside from being a touchless avenue for digital traffic, QR codes have a ton of other benefits to all industries. They are the bridge between print and digital, as they are often seen on t-shirts, billboards, and brochures. This can be useful in adding a digital aspect to your printed ads for marketing.

QR codes also engage customers, and this is where they’ve been popular in restaurants and coffee shops around Australia. I know in some restaurants in Melbourne, if I want to order food at my favourite venue, it’s now generally done through a QR code on the table. If you have a QR code in your marketing efforts like a flyer, you can easily lead the customer to receive more information than what you can put on your flyer. The same goes for a restaurant menu. People love to hold a restaurant menu in their hands and look through what food and beverages they can order, but ultimately the order can now be done through a mobile device.

You can also give discounts via QR codes, leaving people to want to come back for more.

 

Popular Ways Restaurants and Cafes Can Use QR Codes

Menus, Ordering Food and Discounts

QR codes have become exceedingly popular within the restaurant industry after the pandemic. Restaurants can use QR codes to allow customers to order food. They can also have their menu items on a landing page so that their customers can view their menu. This saves employees time cleaning, uses resources effectively, and helps the customer find what they are looking for at their own pace. Restaurants can also offer discounts to customers using QR codes for them to scan when they come back.

In conjunction with a printed menu, a QR code for ordering tends to be the ultimate solution. Branding and visual representation of the restaurant or café can remain on a printed document and is a brilliant place for a QR code to exist, allowing the customer to scan and order exactly what they want.

 

Virtual Contact Information

The Covid protocol for businesses in Australia right now is to collect customer information digitally. This means refraining from using spreadsheets or any paper-based recording system. It’s encouraged to use other methods like online forms or QR codes. This makes it more sanitary as well as more efficient.

QR codes are here to stay and can be beneficial in this new digital landscape. Embrace the new and get started on making QR codes for your restaurant or café, in conjunction with that ever-so-desirable printed menu!


Top 10 Google Fonts for 2022

After such an amazing response for the top Google Fonts of 2021 post, I couldn't help but come up with some fonts I've identified on Google Fonts to be hits for 2022! You've probably been seeing new typographic trends on the internet already in 2022, where brands are really trying to re-establish themselves after a couple of difficult years.

All the fonts on this list are available on Google Fonts, and could be great for your next web or print based design. Some of these are literally hot off the press, recently added to Google Fonts, and some are tried and tested. Nevertheless, you'll be seeing these fonts used in the next year in brand new ways, which is really exciting for design in 2022. Also, luckily enough, these fonts are available on Google Fonts  ready for use!

Ok, lets get straight to it!

What's great about all these fonts is that they all have different characteristics. Some are modern, some bold, some sans-serif, serif, variable – the list goes on. And, that's what is great about typography is how different fonts can be used to really personalise and individualise projects.

Here's my top 10 Google Fonts for 2022.

1. Syne

Syne Regular is the starting point of the family. It is quite an archetypal geometric sans-serif, giving the art center a practical asset for their daily use. When getting bolder, the typeface also gets wider, forcing radical graphic design choices. I can see this font being used widely on the web, but the Extra Bold variation really caught my attention.

 

2. Playfair Display

I listed in this my top Google Fonts for 2021, and it's still such a good looking typeface. This design lends itself to this period, and while it is not a revival of any particular design, it takes influence from the designs of John Baskerville and from ‘Scotch Roman’ designs. Being a large size design in the transitional genre, functionally and stylistically it can accompany Georgia for body text.

 

3. Mochiy Pop One

These lists always get flooded with the same sans-serif or serif fonts, but what about a fun, kids based website. Or, a website for dogs and puppies? Sometimes we just absolutely need to use something fun, full of personality, and suitable for a specific target audience. Well, Mochiy Pop One is new on Google Fonts and its well worth a look. It has traits of manga, magazine, movies and sign usage.

 

4. Poppins

Poppins is just going and going and going. It's standing the test of time for so many projects, and in 2022, it'll continue to be dominant on the web and in print. If you don't know where to start, Poppins is a great typeface to use. But it also is so clear and easy to read that it'll look classy and suitable at the same time.

 

5. Roboto Mono

This monospace addition to the Roboto type family has such nice typeface characteristics which need to be seen in use to fully understand. It's so suitable for a monospaced environment, such as source code and so on, with accentuated features to help with clarity and distinction between letterforms.

 

6. Eczar

The family offers a wide expressive range and the display qualities of the design intensify with corresponding increase in weight, making the heaviest weights best suited for headlines and display purpose, so if you need a solid headline, this is it!

 

7. Space Grotesk

This beautiful, proportional sans-serif typeface based on Space Mono is again very readable particularly at non-display sizes. It's got a little bit of that Mono look about it, so it can be used in a very stastical, data-driven, technology based use case. Take a look at this one, it's well worth a look in 2022.

 

8. Rubik

Yep, Rubik did feature in last years top 10 Google Fonts list and it does again for 2022. This is an absolutely beautiful typeface, in all weights. But, I particularly like the light italic variation and Medium weight for a slightly bolder look. If you haven't checked out Rubik yet, it is a must!

 

9. Outfit

Ok, so I've only just discovered Outfit and I really like the look of it. Super upright, perhaps similar to Poppins and Montserrat, but potentially a little bit more refined? I'm not, but I do really like it.

 

10. Space Mono

I love to finish on a mono font, just like I did in 2021, so lets finish with Space Mono. And, whats great about it, is that the italics are just as nice as the regular fonts included. Making an impact with the italics would go down as being something quite different, but also really nice to read and leave a lasting impression.

 

 

Top 10 Google Fonts for 2022

So, that's my list of my top 10 Google Fonts for 2022. It's great to be back again, providing my top list of fonts, which will hopefully help your next project or ust help brainstorm fresh ideas. I hope you benefit from the list! It might be a case where you want some font inspiration of what to use, or want professional advice. I'd love to know what your opinions are and if there's any fonts I've left it from Google Fonts, please let me know in the comments below.


QR codes in design print and web guide

Using QR Codes in Design in 2021

They're back! Who would have thought? QR codes seemed to be dead and burried when we needed an app to point our mobile device at, and it all become just too difficult. But now, with integration into cameras and COVID-19 bringing QR codes back from the dead, 2021 poses an interesting blend for print and web design thanks to QR codes alone! Back in 2011, QR codes were implemented in stores such as Macy's and Best Buy in the US, however consumers internet speeds were slow and they were riddled with problems. These days, we're checking into places, finding out more information about products and services in a much faster (more efficient) way.

What is a QR code?

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.

Who is using QR codes?

According to statistics website Statistica, in the US alone, 11 million households will scan a QR code in 2020. You can only imagine that the amount of QR codes and their use will skyrocket in 2021 as it's a safe, hygenic way of finding out information. Furthermore, companies will see this as an opporunity to help market their business and track campaigns.

How can I use a QR code on my flyer or brochure?

A QR code is a perfect solution for restaurants, gyms, stores and cafes to keep track of which people enter their facility, but it can also be used very effectively in print design to redirect epople to your website. Take a flyer or brochure for example, where you have limited space on a physical medium, but now you can allow people to find more information through the use of their mobile device.

What are some clever ways of using QR codes for my business?

Here are a few great ways to use QR codes for your business:

  1. Use the QR code as a business card, to share information about yourself, your employer or business.
  2. Use the QR code to call a phone number.
  3. To allow people to register and gain access to your facility due to COVID-19.
  4. Reveal discount codes and coupons for your store.
  5. Follow or display a social media page.
  6. Add an event to a calendar.
  7. Connect to a stores Wi-Fi or service.
  8. Display your company website and gain more users.
  9. Generate leads, so to scan for a free trial or guide.

There are a mountain of other ways QR codes can be implemented, but that's just the tip of the iceburg.

Needless to say, QR codes are back in a big way in 2021. Embrace them!

 


Fitness Graphic Design in 2021: Top Tips

Coming really (really) soon, I have a few fitness industry projects that I'm about to post on my website. It got me thinking, what are some top tips for fitness (gym, group classes, yoga, Crossfit, etc) that I can make as a Graphic Designer? Last year was such a tough year for the fitness industry, that 2021 could be considered a do or die year for some businesses in fitness. I absolutely love fitness, it's one of my main passions in my everyday life. I'm a triathele, avid gym goer, love watching sport and being involved in the industry.

So, without dragging this out any further, lets get stuck into my top tips for 2020 to get your business moving again!

1 – Fitness Social Media Graphics

I'm sure for a lot of fitness and wellbeing companies out there, social media is a big driver for getting and retaining clients. Now more than ever it's important for you to appear flexible and relatable. Graphic design is a great way to portray your business through social media, but doing it correctly could get you far more followers than you realise.

As 2020 was such an enclosed year for so many people, you can count on people in 2021 being more adventurous when it comes to fitness. Everyone (and I mean everyone) who likes fitness was stuck working out inside. So, lets use design and visuals to portray a visual that's appealing for your customers.

Instagram and Facebook Post Design

These are two of the biggest social media sites. Instagram stories and design for instagram posts are becoming a hot topic, with plenty of companies opting for a professional graphic designer for more exposure.

 

2 – Website Design for your gym or fitness studio

The true test of last year was just how many people used the internet to research and buy product. For booking classes, it became (if it wasn't already) an integral part of organising your fitness business. More emphasis was therefore put onto your website design, it portrays trust, reliablility, opening hours, who you service or what you specialise it (strength training, HIIT, pilates, boxing, cardio and so on).

 

3 – Don't forget about fitness signage and print design

If you run a studio at a training facility, signage and print design for the studio is so, so important. More and more fitness studios are making their facility look the part, and you don't want to be left behind. If you do, it appears stale and can even portray whether you're up to speed with the latest trends in fitness (the thing is you probably are!). Even if you're running 1 on 1 or group fitness classes, a teardrop flag, portable sign and flyers can boost the exposure of what you do a huge amount. If you aren't doing this yet – get onto it!

 

That's three top tips for now. More to come!


find pms pantone colours adobe acrobat pro dc tutorial

Find PMS (Pantone) Colours in a PDF

Need help finding out just what Pantone colours are being used in an Adobe Acrobat PDF document? It might be a bit more simple than you think! You may have a pre-existing document which you don't have Illustrator or InDesign access to, but don't stress, you can still find out what spot colours are being used in a PDF document.

find pms pantone colours adobe acrobat pro dc tutorial

 

Using Adobe Acrobat Pro DC

For this tip, I'm going to be using Adobe's PDF software called Acrobat Pro. This is quite a powerful bit of software by Adobe which allows you to view, edit and prepare PDF documents. Colours sometimes need to be converted to be displayed on a monitor or sent to print correctly. PMS / Pantone Matching System colours are often used by companies as part of their global brand colour scheme. These are colours that are accurately replicated across the board, thanks to Pantone's forumla.

How to find out what colours are being used?

Step 1:

The first step in the process to open up Adobe Acrobat DC Pro where you'll be welcomed with their opening screen. Open up the PDF you'd like to verify the colours of, and then go up to Tools at the top left of the window.

Under the "Protect & Standardize" heading, there's an option called "Print Production". Lets click that option with the PDF we'd like to inspect already open.

 

Step 2:

At this point, another menu will popup. You can select your PDF if you haven't already at the top tab next to Tools. With the new popup window in view (see below), we can see what colours are being used in the Adobe Acrobat PDF document.

Spot colours Adobe PDF Output Preview

This window shows us all sorts of information, including what Simulation Profile is being used, what to show in terms of bleed and trim marks, but for the purpose of this tutorial what we're interested in is the Seperations part of the window.

In this example, the document has CMYK colours, and three spot plates to be printed. Pantone 425 C, Pantone 307 C and Pantone 2132 C are the three spot colours used in the document, but it also features some CMYK elements as I mentioned.

 

Toggle Spot Colours in a PDF

You can use your mouse to hover over the document, and the percentage of the colour will appear next to the name. This demonstrates how much of that colour is in use on that spot of the document.

 

Spot colour PDF output preview toggle

We can also toggle colours, as shown above. This allows us to visually see what colours are being used and in what location. This is important, as we might not want Pantone 425 C (for example), to be a colour in the document, but can't find it's location. So, to toggle the option will allow us to see where it is used.

 

How to remove Pantone PMS Colours from PDF?

Pantone spot colours can be removed from a document completely, often by using Adobe Illustrator or Adobe InDesign. You can also refrain from printing certain colours of a document using Acrobat.

 


Top 10 Google Fonts 2021

Top 10 Google Fonts for 2021

Thanks for the amazing response everyone! You can view the updated list for my Top 10 Google Fonts for 2022, here.

The world has absolutely changed in the last 12 months, and that can certainly create uncertainty going forward and what trends we may see for typography and fonts in 2021. These fonts, all found on Google Fonts are great to use for your next web or print based design. Some of these fonts are tried and tested, standing the test of time even in a very difficult 2020. Some are brand new, making their way onto websites, screens and print media right around the world. And, others I've felt could be standout fonts in 2021. Nevertheless, these will be popular fonts in 2021 and the beauty of them is that they can be found through Google Fonts.

Top 10 Google Fonts 2021

What's great about all these fonts is that they all have different characteristics. Some are modern, some bold, some sans-serif, serif, variable – the list goes on. And, that's what is great about typography is how different fonts can be used to really personalise and individualise projects.

Lets take a look at my top 10 Google Fonts for 2021.

1. Rubik

Rubik is a slightly rounded sans serif font family designed by Philipp Hubert and Sebastian Fischer at Hubert & Fischer. It's beautiful in use, providing a clean and is very readable. The great thing about Rubik is that it's Variable meaning that sizing and styles are almost limitless.

 

2. Anton

Only available in one condensed, bold style, Anton is a re-creation of many traditional sans-serif typefaces. It's deliberately been redesigned for web use with opened counters and stems that are perfect for web. I can see this typeface being used for many projects particularly in hero images or banners to make a bold statement.

 

3. IBM Plex Sans

Already one of my favourite typefaces, IBM Plex Sans captures IBM's spirit and history in this unique font aimed at demonstrating the relationship between machine and mankind. Available in Sans, Sans Condensed, Mono and Serif, this typeface has so much versitility, and all varations can suit any projects needs. I feel as though we're so lucky to have this font on Google Fonts to use for projects as the quality seems a cut above a lot of other fonts.

 

4. Balsamiq Sans

I've been a long time user of Balsamiq Wireframes for my wireframes for web pages, so I'm so glad to see a Balsamiq Sans typeface available on Google Fonts. I can see this font taking off in 2021 and getting a lot of use, especially for the more friendly, family orientated websites or adventure websites – something that needs a calming font to allow the website to communicate effectively.

 

5. Playfair Display

How nice is this font? Such a lovely, presentable Google Font, Playfair Display oozes a certain amount of class needed. Very traditional in design, it's serif background stems from ink and pointed steel pens, giving it a certain historical touch. It's also a variable font which is what's needed in 2021 to hit the mark.

 

6. Oxygen

Need a font for graphical user interfaces (GUI), desktops and devices? Oxygen is the perfect sans-serif font, optimised for the FreeType font rendering system. I can see this font being used in 2021 similar to Roboto or Open Sans in a big way, and with similar characteristics, theres no reason why it shouldn't!

 

7. Poppins

Poppins has been red hot in 2020, and it's one of my favourite Google Fonts. I can see it being hugely popular in 2021, also. It's extremely versatile, with a nice geometric edge to it. It's a style that's been extremely popular where each letterform is nearly monolinear and a beautiful typeface thanks to the Indian Type Foundary. I can't wait to use this Google Font in 2021!

 

8. Roboto

Roboto is the most popular font on Google Fonts 2020. And, I can see Roboto potentially holding its title in 2021. Extremely versatile, unoffensive and a really simple and easy to use sans-serif font. It's quite geometric in shape and structure with friendly and open curves. And, what's also great, is its readability at both large and small sizes. It's hard to see Roboto being used less, in fact it could be up there with the likes of Arial and Helvetica in terms of usage.

 

9. Space Grotesk

I can see Space Grotesk being used widely now that's it is well established. It's only a couple of years old, designed in 2018, but what I love about it is the idiosyncrasies that make this font so damn good to look at. I can see web fonts in 2021 having a bit more risk, and I think something that has most of the characteristics of a stable sans-serif, with with a quirky nature like Space Grostesk, starting to be more widely used.

 

10. Major Mono Display

One out of left field is Major Mono Display, a very monospaced geometric sans-serif that only comes in all-uppercase. But it's extremely playful, and would be a great choice for a quirky website especially for web-banners and used in a larger size. Would I use this Google Font on a lot of projects? Probably not. I'd be very selective in using it, but certainly if the opportunity were to come up to design a website with a lot of impact, and abstract in nature, I'd be tempted to use this in 2021 for sure.

 

 

Top 10 Google Fonts for 2021

So, that's my list of my top 10 Google Fonts for 2021. I hope you benefit from the list. It might be a case where you want some font inspiration of what to use, or want professional advice. I'd love to know what your opinions are and if there's any fonts I've left it from Google Fonts, please let me know in the comments below.


Skeuomorphic Design Trend

Skeuomorphic Design - UI Design Trend 2020

Welcome back Skeuomorphic Design! With the latest updates Apple has presented for iOS 14, and it's development of brand new application icon designs, you can be assured that skeuomorphic design is back for the second half of 2020.

What is skeuomorphic design?

Skeuomorphism is commonly a term used in UI design that describes objects / graphics that are similar to what you'd see in the real-world. What this entails is hyperrealistic shading and depth to the design, to make it look realistic. For example (and we all know the one), but the recycling bin icon is the perfect example showing depth when discarding unwanted files.

In contrast we've had the ever popular "flat design" which has been around for the last couple of years. Flat design refers to a design which doesn't have any depth, is one-dimensional and is created to look clean and simple. We also had the "long shadow" trend, which hung around for too long, also.

From a design perspective the skills involved in making skeuomorphic design is more intricate. It makes crafting the designs have a sense of real world lighting, which can be difficult to capture.

Flat Design vs Skeuomorphic Design – which is better?

It's difficult to say, as both design languages pose their own questions and answers. Flat design can allow for a more minimal, therefore could be considered easier to use from a user interface perspective. But, the eye-candy that skeuomorphic design can bring a sense of the third dimension and a level of realism. Needless to say, designers all over the world have discussed both trends in a huge amount of depth.

Following the iOS 14 UI Design Trend

Ok, so, with Apple's release of iOS 14m / macOS at WWDC comes a trend more towards skeuomorphic design. And, when a company as big as Apple design something 'new' (or in this case bring back the old style), we all stop and tend to follow. Flat design from a UI perspective has made designing easier for a lot of people. Lets face it, they're clean and simple and they look the part. But, how difficult is it to now skim through your phone and look for the app you're after? It's arguably more difficult now, because design is looking a little too similar across the board. Skeuomorphic design allows the eye to capture more of a design, with greater depth. Thus, we take more notice of the design, appreciate its intricacies and gravitate towards it.

Skeuomorphic Design Trend


What is the standard business card size in Australia?

Business card sizes differ around the world, but what exactly is the standard business card size in Australia? You can, of course have custom business card sizes, different diecuts, colours, finishes and so on. But sizing is critical in a good business card design.

What is the size of a business card?

To design the perfect business card to reflect your brand, service or profession is no easy task. They certainly need to look like a professional business card. Some considerations that I make for clients of mine are the style, imagery, font, colours, layout, finish and content.

An Australian business card standard size is 90 mm wide by 55 mm high.

As I mentioned earlier though, you can choose a different size business card. Or, is it better to go with the Australian industry standard size? What reasons are there that nearly every business card is the same dimensions, size and shape? Is it the cost of printing, the choice of the designer?

If you're interested, you can take a look at my freelance graphic design business cards to see what I created for myself. I went with silver foil, a heavy gsm stock, and graphics on one side, whilst keeping it very simple and stylistic on the other side.

What are the different business card sizes around the world?

It's important to know that business cards do differ in size around the world. That's why, when I work with a client, it's important to know where the cards will be distributed. To find out the standard size for American business card size, Europe business card size and, lets face it, every country, take a look at this article I wrote.

Business card dimensions in Australia

Business card sizes in Australia don't have to be standard in size, but the standard size is 90mm wide by 55mm high (9cm x 5.5cm) with a 3mm bleed for printing. This size allows information to be easily read yet also means the card will conveniently fit in standard wallets and business card holders in Australia.

Melbourne Business Card Printing

Because I'm based in Melbourne, I often use printers in Melbourne to print business cards. I often use Simprint Digital to print business cards for clients. I have also used Moo to print business cards – get in contact with me for 20% off you first purchase!

 


A quick guide to copyright in digital design

A quick guide to copyright for digital design

I often get asked about copyright for digital design work in Australia that I've created, and what it amounts to. I've had a read of the IP Australia website and noted content outlined on their website.

When an idea or creative concept is documented electronically (i.e. on a computer) or on paper, it is automatically protected by copyright in Australia. This includes books, music, film, sound recordings, newspapers, magazines and (in my case) artwork.

The copyright law is governed by the Copyright Act 1968 (Cth) and the Department of Communications and the Arts administers the law.

 

A quick guide to copyright in digital design

 

How copyright applies to code (for websites, for example).

When new software is created in the form of code, it's protected by copyright as an original literary work. The code doesn't need to be classified as original, in that nobody has written similar code before. Authors of the code need to demonstrate they've used skill and labour to create the software in question without blatently copying the code.

How to gain copyright protection

Unlike a trademark, patent or design, copyright does not require any form of registration as it is automatically generated when the work is created. This is great for designers in Australia, who have their work protected from the outset.

 

What copyright gives the creator

The owner of the copyright gets exclusive rights to;

  • make copies of the software
  • publish the software
  • communicate the sotware to the general public
  • make adaptations of the software
  • and more!

 

An idea isn't protected under copyright

A specific form of expression is what is protected content, not an idea (as such). To protect functionality of software in Australia means that the copyright holder would need to apply for a patent with IP Australia.

 

This is just a really brief post, with some quick information regarding copyright in Australia that I thought I'd post and share on my website. As always, please visit the governing body website of your country if you're an artist not from Australia.

To find out more, please visit the IP Australia website.


Different Business Card Sizes Around the World

A business card is a great first impression and while the purpose of a business card has evolved slightly, it's now a very common distribution tool. Many business owners and employees use it as a networking tool and gone are the days of simple, one sided cards being the normal approach to the design.

While many people can't get enough of digital and online information, the business card, along with other print material is still a very commonly printed asset in many countries. And, amazingly enough, standard business card sizes are different all around the world.

So, let's have a look at the standard sizing of business cards. While the differences are only minor, it may effect your job for many reasons. Initially, it's the most important step for business card creation.

Business Card Standard Sizes around the world

I've created a table of standard business card dimensions for different countries around the world, including dimensions (width x height) and bleed dimensions – important for keeping your business card information safely within the card boundaries.

Country Dimensions (Width x Height) Dimensions with Bleed
Australia and New Zealand 90mm x 55mm 96mm x 61mm
Argentina, Brazil, Mexico and Venezuela 90mm x 50mm 96mm x 56mm
Cambodia, Laos and Bangladesh 90mm x 55mm 96mm x 61mm
Canada 88.9mm x 50.8mm
3.5in x 2in
95.25mm x 57.15mm
3.5in x 2in
China, Hong Kong and Singapore 90mm x 54mm 96mm x 60mm
Colombia 90mm x 50mm 96mm x 56mm
Eastern Europe 90mm x 55mm 96mm x 61mm
Egypt 87mm x 57mm 93mm x 63mm
Iceland 85mm x 55mm 91mm x 61mm
India, Taiwan, Vietname and Thailand 90mm x 55mm 96mm x 61mm
Iran 85mm x 48mm 91mm x 54mm
Israel 90mm x 50mm 96mm x 56mm
Japan 91mm x 55mm 97mm x 61mm
Kazakhstan and Uzbekistan 90mm x 55mm 96mm x 61mm
Mongolia and Malaysia 90mm x 54mm 96mm x 60mm
Russia 90mm x 55mm 96mm x 61mm
Sri Lanka and South Korea 90mm x 55mm 96mm x 61mm
Scandinavia and Greece 90mm x 55mm 96mm x 61mm
Turkey 85mm x 50mm 91mm x 56mm
United Kingdom 85mm x 55mm 91mm x 61mm
United States 88.9mm x 50.8mm
3.5in x 2in
95.25mm x 57.15mm
3.5in x 2in

Business Card Bleed Size

Common bleed sizes are 1/8th inch for North America, while the rest of the world is a 3mm bleed.

Business Card Dimensions and what's best for you

That should give you a better insight as to what dimensions you would like your card to be. Sometimes the standard size isn't necessarily, so it's best to discuss your job before deciding on your sizing.

If you have any further questions about business cards, please feel free to contact me for more information.


Supplement label design custom product packaging

How to design an eye-catching supplement label?

A high quality, eye-catching protein supplement label can be difficult to be create. The supplement industry is extremely competitive with lots of competition. So, it’s important to make a label design that’s eye-catching, fits your target market and allows you to be appealing to the right target-audience. Lets take a look at what makes an eye-catching and appealing supplement label design for your fitness brand:

 

Target a specific audience

What should your supplement label look like? Knowing who you want to target with your supplement brand makes a huge difference. It’s extremely common for companies to want to target a large audience for their supplement company which includes targeting males and females of all ages (don’t we all!). However, if we narrow down who your business wants to target more specifically, creating a supplement label for it can be far more effective.

Price and quality is a large factor when it comes to fitness supplement labels. We can consider things such as ingredients, taste, what the product does in terms of effectiveness and so on. Is it a cheap supplement company label design that’s required? Is it a potent, high quality supplement brand? These are good questions to ask yourself which will aid the label design your business requires. Is the product mainly for men? Is it targeted towards women? Or, is it all-natural with eco-friendly or vegan ingredients?

We can quickly discover who the target audience is, with a bit of thought. And, then, what the age group of the fitness business is, too. All of these elements equate to what the label design of your supplement company should look like.

 

Fitness models for your fitness brand

It’s an age old question; should you have fitness models, or strong people on your supplement label design? In some cases yes, in other cases, no. This depends on the target market and whether featuring people on your fitness supplement labels would be appealing to your target audience.

 

Supplement label design with a large range of products

Having a cohesive collection of label designs for your supplement brand is important. To show consistency to your target audience allows your customer to have more trust in the products you manufacture. In the fitness industry, this is important when it comes to supplement label design. It may impact the perception of quality, taste and consistency of results.

 

What fonts to use for a supplement label?

The use of fonts and typography really aids your supplement label design. To have an effective font for the design allows trust in the product (or product range). It helps the visual of the label design to a large degree, allowing it to help sell the product when chosen correctly.

 

What colours to use for a supplement label design?

Supplement label colours can often be dictated by the brands corporate colours, often coming from the supplement label logo design, or by flavour and effect that the supplement has on the consumer. Choosing colours is extremely important and can certainly influence the sale of the product.

 

An effective supplement label design allows products in the segment to sell. And, in a highly competitive industry with brands such as Optimum Nutrition, BSN and Australian companies such as Bulk Nutrients and True Protein leading the market, it’s important to design to the right target audience as much as ever.