Fitness Logo variations Melbourne design

What makes a good fitness logo design?

A good fitness logo can be hard to achieve. Lets face it, there’s a lot of competition around in the fitness industry and it can be easy to get lost in a sea full of fitness logos. Inspiration for fitness logos are easy to find, but there’s a lot of poor-quality fitness related logos out there. So, lets dive straight in and find out what makes a good fitness logo.


Target a specific audience

So, your fitness business needs a logo, but what should it be? How much does a logo design cost? Knowing who you want to target with your fitness brand makes all the difference. It’s extremely common for companies to want to target a large audience to their facility, males and females of all ages is extremely common. However, if we narrow down who your business wants to target more specifically, creating a logo for it can be far more effective.

We have to consider the area in which your facility is located, and the cost of visiting your fitness facility or service. Is it a cheap gym that requires a logo? Is it small group personal training that you’re trying to attract? These are good questions to ask yourself which will aid the logo design of your business. Does the studio mainly attract women, or is it that really grungy, male-dominated, strength gym that you’re operating?

We can quickly discover who the target audience is, with a bit of thought. And, then, what the age group of the fitness business is, too. All of these elements equate to what the logo design for your fitness business should equate to.


Small fitness studio logo design

A fitness studio that’s small, intimate and personable should have a logo design that represents those features. If the class sizes are small, then creating a logo to represent a fitness facility that is close, warm and friendly should be represented in the logo design.

A consideration should also be the location of the small fitness studio, whether it’s in trendy South Yarra or Prahran, or in the outer suburbs of Melbourne, for example, would make a big difference to the target demographic of the studio, and potential the cost of membership / price per session.


Franchise fitness logo design

A logo for a gym franchise is a little bit different to a small fitness studio. A consideration comes more about location and cost of use. This should be represented in the logo design for a franchise fitness business. Can the member use a key fob and go to multiple fitness facilities, like Fitness First, Anytime Fitness, and so on? Are the studios located in inner Melbourne, or are they scattered throughout Australia?


Gym logo design

An independent gym logo blends the above two features together. It might be the fact that the gym is large (or small), cheap (or expensive) and location/s are important to consider too. Again, to atrget the right audience with your gym logo design is critical to its success. It may also be an online fitness store logo design that you're after, similar to World Fitness Australia. The same rules tend to apply for these, too!


Personal trainer logo design

When I consider personal trainer logo designs, I think the personality of the trainer is a bigger factor. The logo I designed for Apex Training gives a great insight in to my thoughts and process and you can also read about their logo design case study. It might be their specific training style that has a higher consideration, along with location, gender and potential clientele.



It’s extremely important for a fitness logo to be relevant to the target audience of the gym, facility, clients and demographic of their clients and prospective members. To have the right logo design is one thing, but branding is also extremely important to really capture the audience you want to.

protein supplement design 3d render graphic label

Supplement Label Designs and Requirements

Now that I’ve designed for quite a few supplement companies, I’ve got a good grasp on what’s required for supplement label design, how it can be applied on packaging, marketing features and elements, hitting key fitness demographics, and so on. Supplement design, whether it be whey protein powder, a fat burner, casein, (the list goes on doesn’t it?!), is a super competitive industry. And, the clients I’ve had requesting their brand on supplement labels has ranged from start-up entrepreneurs, hobbyist, personal trainers, to larger, more established companies.

Design Requirements

First things first, you need to know what type of products you want to sell. As I mentioned, (and if you’re reading this article you’re bound to be interested in all things supplements), there’s so many different types of supplements in the fitness industry. So, knowing what you want to sell is critical, because more often than not, that will dictate the size of the packaging required. Furthermore, the quantities of protein (for example) generally comes in quite a number of different sizes, in different types of packaging. Some are zip locked, some are in tubs and some in sachets.

Nutrition Information and labels

When a food product is sold to the public, generally a nutrition label is required to go on the product packaging or label. I’m specifically going to talk about Australia and the United States here, and say that both countries do require this information.

Supplement label logo design packaging Even stylistically, the nutrition information needs to be designed in a legible way. This can be quite complicated, so please refer to some of these websites which may help:

Australia Food Labelling

Food Standards Australia Nutrition Information Panels

Food Standards Australia Nutrition Information User Guide

Australia Made Logo Use

United States Food Labeling

FDA Dietary Supplement Labeling Guide

FDA Nutrition Labeling


Often the Nutrition Information will be supplied to me by the client. It is their duty to supply the correct information and guidelines for me to complete.

Using a Template Maker

A template maker for supplement design is often a really cheap, inefficient way of doing business. Calculating the costs involved in using a template maker, how often it’s been used by other companies all around the world, legalities, specification sizes and so on, is extremely risky. It would also be a time where, if you find yourself going down this route in business (in general), you might need to ask if you can afford to run a business. A template maker, whilst useful for some things, would be extremely risky.

Let’s talk about custom supplement label design

Ok, onto the fun stuff! Custom supplement label design, something I specialise in, is what I know best. We have some key areas to focus on here, and they include logo design, software, target demographic, style, and printing types / substrates.


Logo Design for Supplement Companies

I’ll talk about target demographics a little bit later on in the article, but logo design is critical to the success of a brand. So much design aesthetic stems from a logo design. There’s so much consideration that needs to take place and if you’re an experienced Graphic Designer then you’d recognise what has the ability to work and what doesn’t. So, please read further down the article where I talk about appealing to a target audience, because that pertains to logo design too.

One of my favourite logos I’ve created is for Nitracore, a more hardcore style supplement brand. I created custom type for the company specifically directed to appeal to their target audience.

I’ve also created a logo for Megathom, Argyle Nutrition, Monster Performance, Primo Performance and a few more companies.



Software to design supplement labels

Generally, labels I design for clients are created in Adobe Illustrator, Adobe InDesign or Adobe Photoshop. However, it’s usually a combination of two or three of those. Consideration of size of label, resources (like photos, the company logo, and so on), and quantity are assessed. Adobe Illustrator is great for label design (and company logo design for that matter), because of its sizing (un)restrictions. The majority of print based work I create for labels is created in Illustrator. InDesign is really useful for larger quantities of work, so if you have a lot of labels to be created in many variations, this could be my choice of software. Photoshop is generally better to make edits to photos and photo manipulation, mocking up products and so on.

Speaking of mocking up products, this is something a lot of clients end up requesting for their fitness business. To show photo quality renders to customers, without the use of actually hiring a photographer, the perfect setting, and so on, is so appealing. You can also rotate the product on different angles, so showing it on a gym floor, or presenting it in a nice, natural (or in some cases, really abstract and stylistic ways) is so engaging. I generally use Cinema 4D – one of the most powerful 3D rendering programs in the world – to create the product renders.

protein supplement design 3d render graphic labelDesigning appealing labels for customers

Supplement labels are no different to most other print-based graphic design work. Considerations for who your target audience should be at the forefront of your mind. For me, that’s certainly the case. Identifying who your customer is could involve the following:


  • Location of the customer. This could be as specific as your local area, state, country, multiple countries and so on. Even with the internet, it’s important to realise who are typically visiting your website.
  • Physical abilities of your customer. Are they just starting out in fitness? Is it their hobby? Are they semi-professional? Professional athletes?
  • Age of your customer. Younger demographic? Older?
  • Gender specific product or a skew towards a certain gender.
  • Your main competition. Are their labels similar to yours? How can you differentiate yourself from the competition?
  • Cost of your product relative to the competition. This is so important, because often consumers will look at your product side by side with another, similar product. If their protein powder looks and feels more expensive, that may mean that they opt for their product, or end up using yours because it in fact looks and feels cheaper.


Often clients will approach me and state that they want their product to appeal to everyone. And yes, that would be fantastic! However, it’s never the case.

If we look at a company like Optimum Nutrition, for example, who are iconic with their label designs, they’ve made their labels appear expensive, the typography used demonstrates their product is more geared towards hobby to semi-professional athletes, at a mid-range demographic and a slight skew towards males. With all of that considered, the price point for a brand like Optimum Nutrition is generally more expensive, and that’s because of their more luxurious look. Now, they also have the backing of reputation, too.

Supplement Packaging, Bottles, Sachets (etc).

After the logo and supplement label is designed, often clients will print their labels onto tubs, bottles and sachets depending on the sizes of their products. There’s such a wide range of options in regards to printing.

A few options could be:

  • Matte / Glossy Paper
  • Silver Metallic Paper, sometimes with a white underprint.
  • White Film BOPP Polypropylene which is great because it’s waterproof and tearproof
  • Clear Film BOPP Polypropylene
  • Chrome Film BOPP Polypropylene

There’s a range of costs involved in regards to quantities, types of print, quality, paper and so on. They’re best discussed on a case-by-case situation.

Protein supplement 3d render design label

So that’s about all for supplement label design in terms of a general guide. I hope it’s helped give you a better understanding of what’s required. Feel free to contact me if you have any questions!

Mastercard Logo Redesign 2016

Top Company Logo Redesigns of 2016

2016 was a big year for logo redesigns with many companies changing their visual identity to something new and more visually exciting. Being such a signficant part of company's brand, it generally requires all collateral to then be changed, too. So, redesigning a logo can be difficult in order to balance traditional elements of the company with an evolution or new direction that the company is trying to portray.

These company's had mixed reviews, with some copping far more criticism than others. I'd love to know your thoughts on which you believe are successful or not!



Mastercard Logo Redesign 2016

Generally, the Mastercard logo redesign was positively recieved. The change in logotype, switching from an italicized, drop shadowed sans-serif look, has allowed them to fit more in-line with current trends. With the use of FF Mark now incorporated in the logo, the round, overlapping circles now have a complimentry typeface using the same geometric features. It would be interesting to see if they could have used an uppercase "M" to help balance with the lowercase "d" for some added symmetry. The thing I love most about the new logo is how brandable it is.



Kodak Logo Redesign 2016

Kodak's previous logo was considered a big change for the company at the time, where they went to a logotype only logo, removing the camera-shutter icon. The new logo has so many traits of the brands previous logos, that it almost feels like they've acknowledged that what they had previously, was so iconic. They have modernised the logo, with a modern typeface, but retained the flat two-colour look that they've always had. The new logo has been recieved very well, and an often frowned-upon stacked type aesthetic seems to work.



Instagram new logo 2016Changing from it's retro camera logo to a multi-colour gradient was a big change for the photo-sharing mobile app. Instagram retained the view finder, but created a more vibrant, modern logo. Initially the new icon was received very poorly, with a lot of people disliking it. However, I feel that as more time passes, the majority of those would be changing their views. I feel as though it was a positive change, but I would have liked to have seen the light 'flash' gradient reversed. The only reason I believe the light source is at the bottom is for balance.



Deliveroo logo redesign 2016 new

A substantial change compared to the other updated logos in this list, Deliveroo retained their corporate colours, but totally changed everything about their type and symbol. From uppercase to lowercase and a full bodied kangaroo to a head, they've opted for a bolder more simple identity. It's important to note the use of the logo, often seen on bike couriers, their logo needs to be quickly identified and simple. So, a 'clip art' type look, I feel, works for them. The quirky looking kangaroo aims a more specific, younger target audience.


Premier LeaguePermier League Logo New 2016

The Englush Premier League have always had a soccer ball in their symbol and a very royal looking logo overall. This redesign removes the ball (and the lions body) to create a more modern and dare I say trendy looking logo. This really comes out especially in it's application during a match. And, the way it's used is very different to other sports around the world, so it is trendsetting for a sporting logo. Created by the agency who did AirBnb's latest logo, it does have some evolution with a proud, forward facing.. face. One thing to note is the colour palette which has a feeling of being a strange choice, changing from royal to something a bit more dispirited.



Uber new logo 2016

Quite a radical change for ride sharing company Uber, they've gone with something stylistically very different. Gone goes the professional and somewhat high-end looking logo to something a lot more geometric and introducing more colour. Uber has described their logo as inspired by the "bit" and the "atom" which are both the foundation of technology and the universe. The good thing about the redesign is that it does take away from that black car, private ride-sharing feeling to something a bit more broad and general.


That wraps up some of the significant brand changes of 2016. Other notable entries were Taco Bell, Dell, Qantas, Subway and Pandora.