Chris Koch Business Card Melbourne 2020

Business Card Design - Updated 2020

Think print is dead? Think again! I've updated my business cards for 2020, and I thought I'd show you what I've come up with. The aim, for me, is to hand these out locally to friends, family and perspective clients in and around Melbourne. And, just to make things interesting, I've done them a little differently this time.

Business Cards of the past

I've had business cards in the past – many times. I've run out of them, had too many, changed the design (and size) of them, and so on. But, that's the great thing about business cards is that they're meant to be disposable. Hand them out, promote yourself, show your business or service off. They're designed to be a marketing tool and, yes, I still hand them out to this very day with some great feedback. I tend to opt for high quality, custom cards, because I think it's quality over quantity. However, that's more my way of marketing my business. Every business is different. I've decided to make a few changes to my cards for 2020 to further create a talking point yet, most importantly, be a great keepsake for potential clients. Should you leave with a point of contact, or just leave? I know what I'd rather!

So, what have I changed for 2020?

This year, what I've done is create my logo in silver foil. Why? I think it's a bit of brand evolution for me, a little bit more daring and playful. It's a great talking point too – people who've viewed them have already tilted the card to see the different light that it reflects. I'm not saying that a foil, whether it be silver or gold, is a must (I have matte black business cards too) but it certainly adds an extra interest to the card, especially considering that 9 of the 10 variations have abstract art that I've made featured on the card.

What I've retained is the heavy, high GSM stock of the card. They feel absolutely incredible. Soft, yet very strong and durable. And, to compliment (or contrast, I should say) the silver foil of my company logo, I've gone for a matte finish.

 

Why have I changed my business cards this year (2020)?

The reason why I've got so many variations for the cards, is because it's 2020 (new year, new me, etc) but secretly because the viewer will often get to choose the card they like the best. I think it's good to have choice, and it's also great to have feedback on your work all at the same time. But because my business cards are such a talking point, it encourages conversation. It allows me to explain what I've created on the card, why I've done it a certain way, and so on. Everyone is talking digital, and don't get me wrong, digital is great. However, print genuinely card get people talking. My new business cards are an example of that.

Business Card Design 2020 Print Design

 

I love the silver foil I've used on my new business cards. They always look different, they're unique and, because people aren't using business cards as much any more (why not?!), they're even more of a talking point than they were in the past.

Modern Business Card Design 2020 Silver Foil

 

So, if you've had business cards in the past and you think – yes! This year, 2020, I need new business cards, then lets hear from you and make it happen.

Feel free to add any feedback about the cards in the comment section below, because as always, I'd love to hear your feedback about them.


protein supplement design 3d render graphic label

Supplement Label Designs and Requirements

Now that I’ve designed for quite a few supplement companies, I’ve got a good grasp on what’s required for supplement label design, how it can be applied on packaging, marketing features and elements, hitting key fitness demographics, and so on. Supplement design, whether it be whey protein powder, a fat burner, casein, (the list goes on doesn’t it?!), is a super competitive industry. And, the clients I’ve had requesting their brand on supplement labels has ranged from start-up entrepreneurs, hobbyist, personal trainers, to larger, more established companies.

Design Requirements

First things first, you need to know what type of products you want to sell. As I mentioned, (and if you’re reading this article you’re bound to be interested in all things supplements), there’s so many different types of supplements in the fitness industry. So, knowing what you want to sell is critical, because more often than not, that will dictate the size of the packaging required. Furthermore, the quantities of protein (for example) generally comes in quite a number of different sizes, in different types of packaging. Some are zip locked, some are in tubs and some in sachets.

Nutrition Information and labels

When a food product is sold to the public, generally a nutrition label is required to go on the product packaging or label. I’m specifically going to talk about Australia and the United States here, and say that both countries do require this information.

Supplement label logo design packaging Even stylistically, the nutrition information needs to be designed in a legible way. This can be quite complicated, so please refer to some of these websites which may help:

Australia Food Labelling

Food Standards Australia Nutrition Information Panels https://www.foodstandards.gov.au/consumer/labelling/panels/Pages/default.aspx

Food Standards Australia Nutrition Information User Guide https://www.foodstandards.gov.au/code/userguide/Documents/Userguide_Prescribed%20Nutrition%20Information%20Nov%2013%20Dec%202013.pdf

Australia Made Logo Use https://www.australianmade.com.au/for-business/using-the-logo/

United States Food Labeling

FDA Dietary Supplement Labeling Guide https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide

FDA Nutrition Labeling https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling

 

Often the Nutrition Information will be supplied to me by the client. It is their duty to supply the correct information and guidelines for me to complete.

Using a Template Maker

A template maker for supplement design is often a really cheap, inefficient way of doing business. Calculating the costs involved in using a template maker, how often it’s been used by other companies all around the world, legalities, specification sizes and so on, is extremely risky. It would also be a time where, if you find yourself going down this route in business (in general), you might need to ask if you can afford to run a business. A template maker, whilst useful for some things, would be extremely risky.

Let’s talk about custom supplement label design

Ok, onto the fun stuff! Custom supplement label design, something I specialise in, is what I know best. We have some key areas to focus on here, and they include logo design, software, target demographic, style, and printing types / substrates.

 

Logo Design for Supplement Companies

I’ll talk about target demographics a little bit later on in the article, but logo design is critical to the success of a brand. So much design aesthetic stems from a logo design. There’s so much consideration that needs to take place and if you’re an experienced Graphic Designer then you’d recognise what has the ability to work and what doesn’t. So, please read further down the article where I talk about appealing to a target audience, because that pertains to logo design too.

One of my favourite logos I’ve created is for Nitracore, a more hardcore style supplement brand. I created custom type for the company specifically directed to appeal to their target audience.

I’ve also created a logo for Megathom, Argyle Nutrition, Monster Performance, Primo Performance and a few more companies.

 

nitracore-supplement-logo-design-bodybuilding-protein

Software to design supplement labels

Generally, labels I design for clients are created in Adobe Illustrator, Adobe InDesign or Adobe Photoshop. However, it’s usually a combination of two or three of those. Consideration of size of label, resources (like photos, the company logo, and so on), and quantity are assessed. Adobe Illustrator is great for label design (and company logo design for that matter), because of its sizing (un)restrictions. The majority of print based work I create for labels is created in Illustrator. InDesign is really useful for larger quantities of work, so if you have a lot of labels to be created in many variations, this could be my choice of software. Photoshop is generally better to make edits to photos and photo manipulation, mocking up products and so on.

Speaking of mocking up products, this is something a lot of clients end up requesting for their fitness business. To show photo quality renders to customers, without the use of actually hiring a photographer, the perfect setting, and so on, is so appealing. You can also rotate the product on different angles, so showing it on a gym floor, or presenting it in a nice, natural (or in some cases, really abstract and stylistic ways) is so engaging. I generally use Cinema 4D – one of the most powerful 3D rendering programs in the world – to create the product renders.

protein supplement design 3d render graphic labelDesigning appealing labels for customers

Supplement labels are no different to most other print-based graphic design work. Considerations for who your target audience should be at the forefront of your mind. For me, that’s certainly the case. Identifying who your customer is could involve the following:

 

  • Location of the customer. This could be as specific as your local area, state, country, multiple countries and so on. Even with the internet, it’s important to realise who are typically visiting your website.
  • Physical abilities of your customer. Are they just starting out in fitness? Is it their hobby? Are they semi-professional? Professional athletes?
  • Age of your customer. Younger demographic? Older?
  • Gender specific product or a skew towards a certain gender.
  • Your main competition. Are their labels similar to yours? How can you differentiate yourself from the competition?
  • Cost of your product relative to the competition. This is so important, because often consumers will look at your product side by side with another, similar product. If their protein powder looks and feels more expensive, that may mean that they opt for their product, or end up using yours because it in fact looks and feels cheaper.

 

Often clients will approach me and state that they want their product to appeal to everyone. And yes, that would be fantastic! However, it’s never the case.

If we look at a company like Optimum Nutrition, for example, who are iconic with their label designs, they’ve made their labels appear expensive, the typography used demonstrates their product is more geared towards hobby to semi-professional athletes, at a mid-range demographic and a slight skew towards males. With all of that considered, the price point for a brand like Optimum Nutrition is generally more expensive, and that’s because of their more luxurious look. Now, they also have the backing of reputation, too.

Supplement Packaging, Bottles, Sachets (etc).

After the logo and supplement label is designed, often clients will print their labels onto tubs, bottles and sachets depending on the sizes of their products. There’s such a wide range of options in regards to printing.

A few options could be:

  • Matte / Glossy Paper
  • Silver Metallic Paper, sometimes with a white underprint.
  • White Film BOPP Polypropylene which is great because it’s waterproof and tearproof
  • Clear Film BOPP Polypropylene
  • Chrome Film BOPP Polypropylene

There’s a range of costs involved in regards to quantities, types of print, quality, paper and so on. They’re best discussed on a case-by-case situation.

Protein supplement 3d render design label

So that’s about all for supplement label design in terms of a general guide. I hope it’s helped give you a better understanding of what’s required. Feel free to contact me if you have any questions!


Exhibition Space Design and Signage

Successful exhibition and event signage, and signage in general, can be a powerful tool in marketing your business at a trade show. The cost may be substantial because of the large amount of material used to produce the signage, however this would (most likely) be offset by the exposure you would gain from a successful marketing campaign.

Designing Exhibition and Event Signage for Melbourne Businesses

I’ve created exhibition signage for several companies, but two companies in particular spring to mind – both located in Melbourne. The printing process was undertaken by local companies, too, which made it easy to work in conjunction with. They also assisted with the construction of the banners themselves. The reason why that’s an asset to the process is that large format printing can be a somewhat difficult operation.

Working with the exhibition space

There’s plenty of factors that should be considered, including location of exhibition, booth location, physical space, visibility, lighting and mood of the exhibition itself. It’s important to have a stand that factors in all of those considerations. For example, demographic plays an important factor in the design of the signage because as a promotional tool, you want the target audience to appeal to what you have on display.

Signage render for Radins exhbition space

Signage design considerations

Viewable Angles

When working on the design for signage at exhibition spaces, it’s important to consider viewing angles. At what angles on a horizontal plane can the artwork be viewed? Will signage be cut off or obscured by additional, manmade elements such as tables, stools and chairs? How can we maximise the brand exposure on the signage itself? The logo of the business should be viewable as practically as possible.

Signage for Melbourne exhibition custom design
Signage created for IFS World exhbition space

Text and Content

Furthermore, something I always consider is average human height. When you think about signage within a booth, especially with readable elements such as text or iconography, what’s the ideal range to view the content? And, will the content be obscured by other people. Hierarchy of text also plays a role in this case, as perhaps the heading should be the reading element from a far, and subsequent text should be read up close.

Graphics and Artwork

In terms of the artwork itself that is displayed on the signage, a lot of companies want as many vibrant colours as possible to highlight their booth. This might, in fact, draw eyes to your booth, but will it be for the right reasons? You always want your branding material to reflect your product or service.

Marketing your graphics towards your specific target audience is proven to be the best way to sell product / service. Bentley, an expensive automotive manufacturer, use subtle monochromatic tones to sell their premium product. It adds to the depth and quality of their product. And, rightly so. It’s one of the most expensive cars in the world. Toyota, on the other hand, tend to use a lot more colour with a lot more vibrancy to make their product appeal to a broader, cheaper target demographic.

 

Additional design assets for a successful marketing campaign

Of course, it’s important to remember the other assets in conjunction with your exhibition booth signage, such as a brochure showcasing your product or service, perhaps a flyer to quickly show customers what you offer, and business cards to introduce yourself and employees. Pull-up banners are also a great way of capturing the attention of viewers with short, sharp messages or visuals. All these types of touchpoints are important to impressing potential customers. Why? Because, customers love to see professionalism, quality and most importantly be able to trust the business.


Business Card Design Modern Print

Personal Business Card Designs

I recently made some new, modern personal business cards featuring my new logo. I thought it would be nice to make a few variations (5 in total), with the background of the back being different artwork that I've created over the years. I wanted to keep the front – where my name, phone and email address is – nice and clean. Legibility and cleanliness are two big factors, for me, for this particular side of the card.

These cards are printed on a 300gsm substrate in a standard size for Australia. I went for a gloss finish, with a laminate over the top. It allows the colours to appear rich and vibrant, even though they're generally monotone looking for the most part.

A special thanks to Simprint Digital in Dingley, Victoria, Australia for getting these printed or me. They always do a fantastic job and I'd definitely recommend them.

Print Modern Business Card Design

Above: 'Day 7' business card design featuring artwork created in Adobe Illustrator.

Business Card Design Modern Print

Above: United business card design featuring the artwork created for Desktopography.

Modern, Clean Business Card Design

Above: Heights business card design featuring the artwork from the Depths / Heights series.

Abstract Business Card Design

Above: Inifinite business card design featuring artwork created in an isometric, 3D style in Illustrator.

Gloss Laminate Business Card Design

Above: Flow business card design featuring artwork created for EvokeOne Digital Art Group.


hotel business card

Print finishes and techniques

The possibilities of print design are almost endless these days, with technology moving so fast, you can nearly produce whatever your imagination suggests. A lot of print techniques and finishes come down to what your budget may be for the project and also what sort of finish best represents your company. So, while it might be great to have a wooden business card for example, the costs are going to be monumental. Also, does it paint a  Furthermore, different cultures and countries have different specifications. I'll try and run through them all without too much jargon to make it as easy as possible to understand.

I'm going to use a business card as an example, but the guidelines are applicable to any type of print based output.

Here we go...!

Matte / Gloss Finish

The first and most common decision is whether or not the substrate should be a matte or gloss finish. Both types of finish have pros and cons associated to them, as they both alter the output in terms of colour, touch and business representation.

A gloss finish typically allows the colours of the print to lift off the page more. So, more vivid colours, darker blacks and whiter whites.

On the other hand, a matte finish will appear to absorb the colours and therefore give the product a duller, more subtle finish.

It can be argued either way as to which finish has the more 'professional' look associated to it. And, it's probably best discussed on a case by case situation.

Gloss Business Card ExampleMatte Business Card Example

Diecutting

A die cut is essentially a 'template' of the substrate (the material being printed on). So, for example, a business card is typically a rectangular shape, but if you wanted the business card to be cut out like a leaf or a heart, you would need a custom die cut. This can be useful to help customers remind you of your brand because of it's unique properties. A custom die cut can be used for more than just business cards, including banners, brochures, stickers and decals, labels and so on.

custom-die-cut-business-card-example

Rounded Corners

Typically used purely in business card design, rounded corners is a type of die cut, usually to add a touch of elegance (debatable!) to the card. They do give the card as a whole a softer look, though.

Rounded and squared off business card

Spot UV Varnishing / Spot Varnish

Spot varnishing is relatively popular when it comes to printing. It can come in different methods including matte, silk or gloss varnish. It can be used to protect the paper for a longer and also enhance the look and feel of the design as a whole.

Spot UV is a more advanced type of varnish where it protects the cards from ultra-violet rays.

spot-uv-varnish-business-card-example

Embossing

The effect which raises or indents a particular part of the substrate is called embossing. This can be elegant, as it changes the nature of the card significantly from what is considered 'normal'. It does have one significant drawback, which if not typically desired, is that effects both sides of the substrate. Depending on the intention, this can mean that one side of the substrate isn't as usable as you'd like it to be. In turn, you've got wasted paper real estate space.

embossed-business-card-example


Different Business Card Sizes Around the World

A business card is a great first impression and while the purpose of a business card has evolved slightly, it's now a very common distribution tool. Many business owners and employees use it as a networking tool and gone are the days of simple, one sided cards being the normal approach to the design.

While many people can't get enough of digital and online information, the business card, along with other print material is still a very commonly printed asset in many countries. And, amazingly enough, standard business card sizes are different all around the world.

So, let's have a look at the standard sizing of business cards. While the differences are only minor, it may effect your job for many reasons. Initially, it's the most important step for business card creation.

Business Card Standard Sizes around the world

I've created a table of standard business card dimensions for different countries around the world, including dimensions (width x height) and bleed dimensions – important for keeping your business card information safely within the card boundaries.

Country Dimensions (Width x Height) Dimensions with Bleed
Australia and New Zealand 90mm x 55mm 96mm x 61mm
Argentina, Brazil, Mexico and Venezuela 90mm x 50mm 96mm x 56mm
Cambodia, Laos and Bangladesh 90mm x 55mm 96mm x 61mm
Canada 88.9mm x 50.8mm
3.5in x 2in
95.25mm x 57.15mm
3.5in x 2in
China, Hong Kong and Singapore 90mm x 54mm 96mm x 60mm
Colombia 90mm x 50mm 96mm x 56mm
Eastern Europe 90mm x 55mm 96mm x 61mm
Egypt 87mm x 57mm 93mm x 63mm
Iceland 85mm x 55mm 91mm x 61mm
India, Taiwan, Vietname and Thailand 90mm x 55mm 96mm x 61mm
Iran 85mm x 48mm 91mm x 54mm
Israel 90mm x 50mm 96mm x 56mm
Japan 91mm x 55mm 97mm x 61mm
Kazakhstan and Uzbekistan 90mm x 55mm 96mm x 61mm
Mongolia and Malaysia 90mm x 54mm 96mm x 60mm
Russia 90mm x 55mm 96mm x 61mm
Sri Lanka and South Korea 90mm x 55mm 96mm x 61mm
Scandinavia and Greece 90mm x 55mm 96mm x 61mm
Turkey 85mm x 50mm 91mm x 56mm
United Kingdom 85mm x 55mm 91mm x 61mm
United States 88.9mm x 50.8mm
3.5in x 2in
95.25mm x 57.15mm
3.5in x 2in

Common bleed sizes are 1/8th inch for North America, while the rest of the world is a 3mm bleed.

That should give you a better insight as to what dimensions you would like your card to be. Sometimes the standard size isn't necessarily, so it's best to discuss your job before deciding on your sizing.

If you have any further questions about business cards, please feel free to contact me for more information.