When operating a business, you need to consider many factors when thinking about the brand. Competition is tough, and as a business, you need to differentiate yourself from your competitors. Having a strong, recognisable brand is one of the best ways to stand out in your industry. But what does having a strong brand really mean?
Branding has always been a vital part of business, but with the virtual landscape growing, a strong branding strategy is more important than ever. Branding is a lot more than just a logo. While designing a logo for your business is a great start, what comes after? Let’s walk you through the next essential steps that come after creating a logo for your business.
The Importance of Brand Strategy
The difference between your brand strategy and your brand as a whole is that your strategy is what sums up every aspect of your business like your name, logo, style, and marketing. Your overall brand strategy should emphasize the entirety of your business, the problems your business solves, and why customers should invest in you. Naturally, a brand strategy involves deeper incentives than just a great logo. Here are some ways to move your business forward after a logo design.
Create a Style Guide
When it comes to owning a business, consistency across all visuals is key. By keeping consistency, businesses can control customers’ perceptions from first engagement through the buying process. A visual style guide is a way to keep branding and graphics uniform across all marketing materials. When making business essentials like a website, social media posts, or brochures, you want all visuals to match your logo. This includes graphic styles, like minimalist or abstract, color pallets, and typography. Having a style guide will give clarity to all marketing decisions made for the business.
A conclusive, usable colour scheme is an important part of a styler guide
Incorporate Branded Assets and Materials
After creating a perfect logo, as well as a style guide to help keep consistency, it’s time to make branded materials. An important branded asset any business should have is a website. Websites are your virtual front door, and it’s crucial your website matches the aesthetic of your brand. Other branding essentials your business needs are printed materials like business cards, brochures, and correspondence. To portray professionalism, having formal communication correspondence will prove your business is a reliable partner.
Start Marketing Your Business
After creating a strong visual presence that truly tells the story of your brand, it’s time to start marketing your business. Having a strong marketing strategy is one of the most important aspects of getting new customers. When done correctly, marketing can be the most powerful tool to use to present your brand image to those looking to invest in your business. Utilising the branded materials in your arsenal can build brand familiarity, higher customer engagement, and authenticity with your audience.
The Origin logo incorporated into label design, with fitting typography and colour scheme.
Ready to Get Started?
If you have already worked with a designer to create a great logo, you are already on the path to success. Now it’s time to take that logo and turn it into a full-scale branding and marketing strategy to push your business forward. The more consistent your brand, the more trust your audience will have in your business! If you have any questions about what to do next, please get in contact with me!
