They’re back! Who would have thought? QR codes seemed to be dead and burried when we needed an app to point our mobile device at, and it all become just too difficult. But now, with integration into cameras and COVID-19 bringing QR codes back from the dead, 2021 poses an interesting blend for print and web design thanks to QR codes alone! Back in 2011, QR codes were implemented in stores such as Macy’s and Best Buy in the US, however consumers internet speeds were slow and they were riddled with problems. These days, we’re checking into places, finding out more information about products and services in a much faster (more efficient) way.
What is a QR code?
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.
Who is using QR codes?
According to statistics website Statistica, in the US alone, 11 million households will scan a QR code in 2020. You can only imagine that the amount of QR codes and their use will skyrocket in 2021 as it’s a safe, hygenic way of finding out information. Furthermore, companies will see this as an opporunity to help market their business and track campaigns.
How can I use a QR code on my flyer or brochure?
A QR code is a perfect solution for restaurants, gyms, stores and cafes to keep track of which people enter their facility, but it can also be used very effectively in print design to redirect epople to your website. Take a flyer or brochure for example, where you have limited space on a physical medium, but now you can allow people to find more information through the use of their mobile device.
What are some clever ways of using QR codes for my business?
Here are a few great ways to use QR codes for your business:
- Use the QR code as a business card, to share information about yourself, your employer or business.
- Use the QR code to call a phone number.
- To allow people to register and gain access to your facility due to COVID-19.
- Reveal discount codes and coupons for your store.
- Follow or display a social media page.
- Add an event to a calendar.
- Connect to a stores Wi-Fi or service.
- Display your company website and gain more users.
- Generate leads, so to scan for a free trial or guide.
There are a mountain of other ways QR codes can be implemented, but that’s just the tip of the iceburg.
Needless to say, QR codes are back in a big way in 2021. Embrace them!
