Supplement label design custom product packaging

How to design an eye-catching supplement label?

A high quality, eye-catching protein supplement label can be difficult to be create. The supplement industry is extremely competitive with lots of competition. So, it’s important to make a label design that’s eye-catching, fits your target market and allows you to be appealing to the right target-audience. Lets take a look at what makes an eye-catching and appealing supplement label design for your fitness brand:

 

Target a specific audience

What should your supplement label look like? Knowing who you want to target with your supplement brand makes a huge difference. It’s extremely common for companies to want to target a large audience for their supplement company which includes targeting males and females of all ages (don’t we all!). However, if we narrow down who your business wants to target more specifically, creating a supplement label for it can be far more effective.

Price and quality is a large factor when it comes to fitness supplement labels. We can consider things such as ingredients, taste, what the product does in terms of effectiveness and so on. Is it a cheap supplement company label design that’s required? Is it a potent, high quality supplement brand? These are good questions to ask yourself which will aid the label design your business requires. Is the product mainly for men? Is it targeted towards women? Or, is it all-natural with eco-friendly or vegan ingredients?

We can quickly discover who the target audience is, with a bit of thought. And, then, what the age group of the fitness business is, too. All of these elements equate to what the label design of your supplement company should look like.

 

Fitness models for your fitness brand

It’s an age old question; should you have fitness models, or strong people on your supplement label design? In some cases yes, in other cases, no. This depends on the target market and whether featuring people on your fitness supplement labels would be appealing to your target audience.

 

Supplement label design with a large range of products

Having a cohesive collection of label designs for your supplement brand is important. To show consistency to your target audience allows your customer to have more trust in the products you manufacture. In the fitness industry, this is important when it comes to supplement label design. It may impact the perception of quality, taste and consistency of results.

 

What fonts to use for a supplement label?

The use of fonts and typography really aids your supplement label design. To have an effective font for the design allows trust in the product (or product range). It helps the visual of the label design to a large degree, allowing it to help sell the product when chosen correctly.

 

What colours to use for a supplement label design?

Supplement label colours can often be dictated by the brands corporate colours, often coming from the supplement label logo design, or by flavour and effect that the supplement has on the consumer. Choosing colours is extremely important and can certainly influence the sale of the product.

 

An effective supplement label design allows products in the segment to sell. And, in a highly competitive industry with brands such as Optimum Nutrition, BSN and Australian companies such as Bulk Nutrients and True Protein leading the market, it’s important to design to the right target audience as much as ever.


Exhibition Space Design and Signage

Successful exhibition and event signage, and signage in general, can be a powerful tool in marketing your business at a trade show. The cost may be substantial because of the large amount of material used to produce the signage, however this would (most likely) be offset by the exposure you would gain from a successful marketing campaign.

Designing Exhibition and Event Signage for Melbourne Businesses

I’ve created exhibition signage for several companies, but two companies in particular spring to mind – both located in Melbourne. The printing process was undertaken by local companies, too, which made it easy to work in conjunction with. They also assisted with the construction of the banners themselves. The reason why that’s an asset to the process is that large format printing can be a somewhat difficult operation.

Working with the exhibition space

There’s plenty of factors that should be considered, including location of exhibition, booth location, physical space, visibility, lighting and mood of the exhibition itself. It’s important to have a stand that factors in all of those considerations. For example, demographic plays an important factor in the design of the signage because as a promotional tool, you want the target audience to appeal to what you have on display.

Signage render for Radins exhbition space

Signage design considerations

Viewable Angles

When working on the design for signage at exhibition spaces, it’s important to consider viewing angles. At what angles on a horizontal plane can the artwork be viewed? Will signage be cut off or obscured by additional, manmade elements such as tables, stools and chairs? How can we maximise the brand exposure on the signage itself? The logo of the business should be viewable as practically as possible.

Signage for Melbourne exhibition custom design
Signage created for IFS World exhbition space

Text and Content

Furthermore, something I always consider is average human height. When you think about signage within a booth, especially with readable elements such as text or iconography, what’s the ideal range to view the content? And, will the content be obscured by other people. Hierarchy of text also plays a role in this case, as perhaps the heading should be the reading element from a far, and subsequent text should be read up close.

Graphics and Artwork

In terms of the artwork itself that is displayed on the signage, a lot of companies want as many vibrant colours as possible to highlight their booth. This might, in fact, draw eyes to your booth, but will it be for the right reasons? You always want your branding material to reflect your product or service.

Marketing your graphics towards your specific target audience is proven to be the best way to sell product / service. Bentley, an expensive automotive manufacturer, use subtle monochromatic tones to sell their premium product. It adds to the depth and quality of their product. And, rightly so. It’s one of the most expensive cars in the world. Toyota, on the other hand, tend to use a lot more colour with a lot more vibrancy to make their product appeal to a broader, cheaper target demographic.

 

Additional design assets for a successful marketing campaign

Of course, it’s important to remember the other assets in conjunction with your exhibition booth signage, such as a brochure showcasing your product or service, perhaps a flyer to quickly show customers what you offer, and business cards to introduce yourself and employees. Pull-up banners are also a great way of capturing the attention of viewers with short, sharp messages or visuals. All these types of touchpoints are important to impressing potential customers. Why? Because, customers love to see professionalism, quality and most importantly be able to trust the business.


Business Card Design Modern Print

Personal Business Card Designs

I recently made some new, modern personal business cards featuring my new logo. I thought it would be nice to make a few variations (5 in total), with the background of the back being different artwork that I've created over the years. I wanted to keep the front – where my name, phone and email address is – nice and clean. Legibility and cleanliness are two big factors, for me, for this particular side of the card.

These cards are printed on a 300gsm substrate in a standard size for Australia. I went for a gloss finish, with a laminate over the top. It allows the colours to appear rich and vibrant, even though they're generally monotone looking for the most part.

A special thanks to Simprint Digital in Dingley, Victoria, Australia for getting these printed or me. They always do a fantastic job and I'd definitely recommend them.

Print Modern Business Card Design

Above: 'Day 7' business card design featuring artwork created in Adobe Illustrator.

Business Card Design Modern Print

Above: United business card design featuring the artwork created for Desktopography.

Modern, Clean Business Card Design

Above: Heights business card design featuring the artwork from the Depths / Heights series.

Abstract Business Card Design

Above: Inifinite business card design featuring artwork created in an isometric, 3D style in Illustrator.

Gloss Laminate Business Card Design

Above: Flow business card design featuring artwork created for EvokeOne Digital Art Group.