A high quality, eye-catching protein supplement label can be difficult to be create. The supplement industry is extremely competitive with lots of competition. So, it’s important to make a label design that’s eye-catching, fits your target market and allows you to be appealing to the right target-audience. Lets take a look at what makes an eye-catching and appealing supplement label design for your fitness brand:
Target a specific audience
What should your supplement label look like? Knowing who you want to target with your supplement brand makes a huge difference. It’s extremely common for companies to want to target a large audience for their supplement company which includes targeting males and females of all ages (don’t we all!). However, if we narrow down who your business wants to target more specifically, creating a supplement label for it can be far more effective.
Price and quality is a large factor when it comes to fitness supplement labels. We can consider things such as ingredients, taste, what the product does in terms of effectiveness and so on. Is it a cheap supplement company label design that’s required? Is it a potent, high quality supplement brand? These are good questions to ask yourself which will aid the label design your business requires. Is the product mainly for men? Is it targeted towards women? Or, is it all-natural with eco-friendly or vegan ingredients?
We can quickly discover who the target audience is, with a bit of thought. And, then, what the age group of the fitness business is, too. All of these elements equate to what the label design of your supplement company should look like.
Fitness models for your fitness brand
It’s an age old question; should you have fitness models, or strong people on your supplement label design? In some cases yes, in other cases, no. This depends on the target market and whether featuring people on your fitness supplement labels would be appealing to your target audience.
Supplement label design with a large range of products
Having a cohesive collection of label designs for your supplement brand is important. To show consistency to your target audience allows your customer to have more trust in the products you manufacture. In the fitness industry, this is important when it comes to supplement label design. It may impact the perception of quality, taste and consistency of results.
What fonts to use for a supplement label?
The use of fonts and typography really aids your supplement label design. To have an effective font for the design allows trust in the product (or product range). It helps the visual of the label design to a large degree, allowing it to help sell the product when chosen correctly.
What colours to use for a supplement label design?
Supplement label colours can often be dictated by the brands corporate colours, often coming from the supplement label logo design, or by flavour and effect that the supplement has on the consumer. Choosing colours is extremely important and can certainly influence the sale of the product.
An effective supplement label design allows products in the segment to sell. And, in a highly competitive industry with brands such as Optimum Nutrition, BSN and Australian companies such as Bulk Nutrients and True Protein leading the market, it’s important to design to the right target audience as much as ever.
