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Dingo– Brand Logo Design, Packaging and Rendering

Project Details:
Client:

Dingo Australia

Year:

2024

Tasks:

Develop new logo, branding and packaging design for new anti-chafe sports product

Anti-chafe balm for sport and exercise. Built to perform.

Dingo Australia are a new company in Australia, developing anti-chafe balm. It's formulated for the most demanding sports. A local product made with authentic native Australian ingredients, designed for serious adventures.

Performance balm brand needs a high performing logo

With Dingo Australia being a brand new player in the anti-chafe balm product category, it was important to absolutely nail who their product was for. Competitiors such as Body Glide provide a different target market to Dingo. My client wanted a visual related closer to their product – high performing athletes and those who love adventure, exercise and the demands of 3+ hours in the elements.

Product demand should meet the expectation of the customer – high performing athletes and exercise enthusiasts

A visual that indicates ultimate physical performance in the anti-chafe space

From the beginning, when starting the journey with Dingo Australia, it was important to nail the logo design based on the target market and audience. This is customers who can appreciate high-performance through a variety of sports. Made with native Australian ingredients, this soothing, anti-chafe balm is formulated for snow sports, mountain biking, endurance sports such as triathlon and running, cycling and swimming amongst others.

Renders that bring the product packaging design to life

In addition to the logo and branding, I designed the packaging for the product – one that has shelf presence, looks different to the competition, is more sports focused and high-performaning. This includes the visual of 'Performance Balm' and orientation allowing the text to have maximum visibility based on the packaging. It's striking from all angles.

Part of the visual experience included designing and rendering the packaging in Cinema 4D, allowing my client to display true to life product visuals on their website, social media and promotional material.

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