Evimero Psychology – Logo Design / Branding
Project Details:
Client:
Evimero Psychology
Year:
2024
Tasks:
Logo design for online psychologist, specialising in telehealth.
Logo Design for Australian online psychologist
Emma's a Psychologist in the online space, specialisng in youth and young adult psychology. She specialises in helping treat those with depression, OCD, axiety disorders, personality challenges, compulsive behaviours and maladaptive perfectionism. I worked with her to create a logo that gave hope and a springboard for future calm.
Psychology logos should be deep in meaning, much like psychology itself
I was thrilled to work on a logo in the psychology space for Emma. She comes across as one of the most genuine, warm people, with an amazing knowledge base of the space she works in.Caring, warmth, springboard and a hope for the future were the key critera.
The depth of meaning behind the identity
The word 'Evimero' means to prosper and thrive in Greek. I wanted to construct an symbol demonstrating the beliefs and mantra of Emma's services. She mentioned numerous words, such as springboard, care and calm, as the key elements of her service for patients.
In regards to the logo I designed for Emma, it's packed full of philosophies. So, it's certainly the type of symbol where you look at ‘key considerations’ and discover the depth of the identity.
Visually, it’s quite a bouncy, ‘hug’ looking type of symbol, with a head (of sorts) on top. This is just part of what I was trying to construct. For deeper meaning, I tried to create a design that fit Emma's personality. She is passionate, articulate, caring & warm individual – so I wanted the overall style to suit her specifically.
As a sole trader, Emma's age, gender and personality is bound to the symbol – key considerations for clients.
A lot of these meanings aren’t very clear in the logo (and I’m OK with that), but there’s a ‘spring’ (the E) with the individual (being the dot) coming up and out of the spring), there’s a zen rock formation, there’s a heartstyle shape on its side (these were my considerations).
The typeface beside is quite modern with a bit of funk, and the reason for that was to promote the digital, new-age type of psychology (Telehealth for younger people).
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