Australian Legal Sector Alliance - Logo & Member Report Design
Project Details:
Client:
Year:
2025
Tasks:
Design revised logo, and create 200+ page member report for AusLSA.
AusLSA is a member-led alliance of Australian law firms committed to improving sustainability and promoting responsible business practices across the legal profession.
AusLSA came to me during 2025, with the vision to reimagine their alliance. With an older style of visual, it was key to retain some heritage of the brand, but give it more credibility, vision and forward thinking.
A new vision for AusLSA – a redesigned logo for the future
Creating a launchpad for Australian Legal Sector Alliance was critical. As a new client of mine in 2025, they presented me with their existing material, and development of a revised logo was the first call to action.
Key characteristics have crossed over to the new logo – their signature horizontal rule, and a bold look. However, they've now taken on far more credibility and vision, reliability and strength in their redesigned logo.
Thinking about the legal sector, a key element is trust. And I believed trust should be at the forefront of the logos characteristic, to demonstrate to members and potential clients alike that AusLSA is now the premier sustainability alliance.
Evolving AusLSA to the present, with a vision for the future, was a key aspect to their new logo design.
A large scale member report is the backbone of AusLSA
When I talk about the AusLSA member report, I'm referring to a very large scale document. This has been acheived in the past 5+ years, and continues to evolve.
Now, for 2025, we've created a document which aligns with the vision of AusLSA. A large element of that is a member dashboard, where reporting law firms will submit their data for 2025, and we report the data in the document. As you can imagine, including the results of 40+ members into a document, with key stats, figures, graphs and inforgraphics takes time, consideration and brand alignment.
A large portion of the document is including key statistics and figures, that AusLSA wants to report, but also the reporting members want to display.
Clear brand aligment for the future
AusLSA now have a brand, and a member report that has been clearly elevated from past reports. The vision is clear, the data and information (a key element to the reporting) is concise and we've seen great feedback with the revised branding, alignment, and professionalism that AusLSA now display.
The legal sector is built around trust, as mentioned earlier. Now, with this new design, AusLSA display it.
Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!
