Grow your Hyrox Gym through branding and design
Your Hyrox Gym can increase its members through design
Using design and branding to grow your gym.
It's evident that Hyrox as taken the world by storm. Registrations are going through the roof, and we've seen franchises such as F45, BFT and Crossfit increase the amount of Hyrox focused exercises they incorporate into their gym. A big reason that fitness fanatics get involved in Hyrox is for the community aspect, competition and to improve their fitness and performance. Part of it all is the feeling of going through the pain together and seeing results. But, how do you entice people to continue to join, or to join in the first place? It all starts with your brand image. Lets do a little deep dive in why thats important.
Your Hyrox focused gym visuals and design indicate the focus of your gym.
Your company's gym logo is a crucial visual element.
Competition between Hyrox gyms grow in popularity every day. So, whats the difference between each gym? From a prospective customer perspective, they're judging your visual appeal. They want to know if your gym is going to be the 'right fit' for them. Visual appeal is key to allowing this to take place, and encourage user sign up.
It may sound crazy, but the perception of your brand stems from your logo design. Branding is is often built around your logo and logo aesthetic. You may be finding that inadvertently potential customers are put off by your brand through your brand's logo.
There are key visual assets and aesthetics that customers look out for when scouting for a new business. Your logo is one that can instantly instil trust in your brand.
You can view a range of logos created for successful clients, here.
I already have a logo, but I need other collateral designed.
Some of the most important aspects to increasing members includes:
Social Media Posting Regularity & Visuals
What sort of reflection of your gym does your social media have? Does the visual of your Instagram and Facebook really reflect:
- If your members are passionate?
- Do your members get the recognition for their hard work?
- Is the design language throughout your Instagram grid consistent?
- Does the design of your social media reflect the quality of your gym?
Professional Branding
This is spoken about in a more general sense, as it's all inclusive of how your members (and potential members) want to perceive your brand. Let's have a think about:
- Does your branding target the correct demographic?
- Could your design visuals be better represented for the costs associated with running your Hyrox focused gym and members expectations?
- Are all the 'touch points' of your business branded, for example: website, social media, interior and exterior signage, apparel (and so on)?
- Does your website sell your business in an accurate an informative way?
Interior and Exterior Signage
The signage of your Hyrox focused gym, including fitout, carries a large amount of weight in the mind of a member and potential members who want to train at your gym.
They will consider if the signage visually represents their expectations of your gym. Does it come across as a professional gym? Low / high cost? Is it for their target demographic?
It also carries a large amount of importance for how your gym is visually displayed on your website, social media and other collateral. And, the street presence inviting foot traffic as another potential avenue to recruit members.
Using Google My Business to promote your Crossfit business
Google My Business and your Business Profile is critical for engaging with customers, keeping them informed and demonstrating your brand. Along with your brand aesthetic explained above, you can show-off those assets here, along with opening hours, reviews, contact information and your website design.
Additionally, you can post offers and engage with customers in many ways.
Google Business Profile is also free to use with a Google account.
Improve your Brand
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I'm Chris. Brand specialist, ready to work with your company and help it grow.
I've worked closely with brands all around the world for over 13 years. Additionally, I'm a huge exercise enthusiast. I've completed marathons, an Ironman and began studying Exercise & Sport Science at Deakin University in Melbourne. I know fitness, and I know Graphic Design.
