Learn how to grow your Crossfit Gym through branding
Your Crossfit Gym is ready for more members.
Let's make it happen.
How difficult are these resources to find? You know, the ones that actually help you grow your Crossfit gym. Kick it up a gear. Get interested people through your gym doors and turn them into more fulfilled, energetic, passionate members. A big reason that your community come to your Crossfit gym is exactly that – the community. It's the feeling of going through the pain together and seeing results.
But, how do you entice people to continue to join, or to join in the first place? It all starts with your brand image. Lets do a little deep dive in why thats important.
Your Crossfit brand visuals represent your business and its goals to customers.
Your company's Crossfit logo is a crucial visual element.
If you're an existing Crossfit gym, you may already have a logo. But, how do your members (or potential members) perceive your company based on the look and feel of your logo? And, to take it one step further, does your logo even fit who you are as a brand?
It may sound crazy, but the perception of your brand stems from your logo design. Branding is is often built around your logo and logo aesthetic. You may be finding that inadvertently potential customers are put off by your brand through your brand's logo.
There are key visual assets and aesthetics that customers look out for when scouting for a new business. Your logo is one that can instantly instil trust in your brand.
You can view a range of logos created for successful clients, here.
I already have a logo, but I need other collateral designed.
Some of the most important aspects to increasing members includes:
Social Media Posting Regularity & Visuals
What sort of reflection of your gym does your social media have? Does the visual of your Instagram and Facebook really reflect:
- If your members are passionate?
- Do your members get the recognition for their hard work?
- Is the design language throughout your Instagram grid consistent?
- Does the design of your social media reflect the quality of your gym?
Professional Branding
This is spoken about in a more general sense, as it's all inclusive of how your members (and potential members) want to perceive your brand. Let's have a think about:
- Does your branding target the correct demographic?
- Could your design visuals be better represented for the costs associated with running your Crossfit gym and members expectations?
- Are all the 'touch points' of your business branded, for example: website, social media, interior and exterior signage, apparel (and so on)?
- Does your website sell your business in an accurate an informative way?
Interior and Exterior Signage
The signage of your Crossfit gym, including fitout, carries a large amount of weight in the mind of a member and potential members who want to train at your gym.
They will consider if the signage visually represents their expectations of your gym. Does it come across as a professional gym? Low / high cost? Is it for their target demographic?
It also carries a large amount of importance for how your gym is visually displayed on your website, social media and other collateral. And, the street presence inviting foot traffic as another potential avenue to recruit members.
Using Google My Business to promote your Crossfit business
Google My Business and your Business Profile is critical for engaging with customers, keeping them informed and demonstrating your brand. Along with your brand aesthetic explained above, you can show-off those assets here, along with opening hours, reviews, contact information and your website design.
Additionally, you can post offers and engage with customers in many ways.
Google Business Profile is also free to use with a Google account.
Improve your Brand
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I'm Chris. Brand specialist, ready to work with your company and help it grow.
I've worked closely with brands all around the world for over 13 years. Additionally, I'm a huge exercise enthusiast. I've completed marathons, an Ironman and began studying Exercise & Sport Science at Deakin University in Melbourne. I know fitness, and I know Graphic Design.
