Procal - Jersey Milk Bottle Packaging Design
Project Details:
Year:
2025
Tasks:
Specificatlly hired to design premium Jersey Milk label packaging design, to specification.
Premium quality jersey milk packaging design, for store shelves
Procal are a 100% Family Owned & Australian company. Procal is an independent dairy manufacturing and distribution company. My task was to create a label design to coincide with their existing brand style, for their product 'Jersey Milk'.
Jersey Milk label design for highly regarded, existing Australia, brand
It was important to stay somewhat within the brand guidelines for this job, however I did have quite a reasonable amount of flexibility to impact the label how I saw fit.Jersey milk is known for being richer, creamier, and more nutritious than standard milk due to higher butterfat, protein, calcium, and vitamin content, often having a golden hue and a natural cream top.
Impacting the market segment
While Jersey Milk isn't new, it is an area which has seen substantial growth in recent years. There was importance for the bottle design for Procal to not only fit the existing brand, but, to have impact in the pre-existing market. Observing and comparing other companies, how they market the milk allows Procal to be different. And, to lean on their Australian brand was an asset.Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!
