Built Different - Logo and Apparel Design
Project Details:
Client:
Built Different
Year:
2026
Tasks:
Develop new logo, and brand image for Built Different. Design apparel graphics and packaging collateral
Running brand logo design, packaging and apparel for Melbourne athletics brand
Built Different is a brand new apparel brand, based in Melbourne Australia. Their point of difference is they use recycled and organic materials throughout their products, helping to reduce waste and the need for newly extracted raw materials. Specialising in running apparel, such as socks, t-shirts and hoodies, with a high research and trial / development angle.
High performance athletic brand, with a sustainable future mantra
Built Different is a brand new entry into the fitness apparel space. With a vision to create running clothing that delivers comfort, functionality and durability. With a focus on running, the brand also caters to gym goers, cyclists or athleisure enthusiasts.
The brand endorses sustainability – a key focus. Their packaging is recycled, and use recycled materials wherever possible. This is a key difference for the brand, who also want to deliver a premium experience.
Athletic apparel, suitable for gym goers, runners, cyclists and those built different.
A logo design and brand vision that puts Built Different front and centre
Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!
