A common misconception business owners have is that Graphic Design is a quick and easy task that they can often undertake themselves, if they have the time. You’ll look at the website, social media stream or print design of their collateral, and quickly recognise that they’ve created their branding themselves. The reason business owners do this, is because they believe Graphic Design is simple enough, and to save costs whilst still believing they’ll have the same outcome, is at the forefront of their mind.

 

why is graphic design important for small business?

 

Your small business branding is highly considered by customers, they view perception of trust, quality and cost through your design.

For a small business owner, their business is like their baby. It requires careful consideration, which often they believe can be done by themselves. However the issue is that a brands image, and the person buying their product or service isn’t them. It’s the outside world, it’s customers and clients. These are people with emotions and feelings. Catering to them surely comes before selling your own business to yourself.

Graphic design is a highly specialised field where the key focus is to create visuals fitting a brands direction, their customers and target demographic. These visual communications can include:

A brands imagine is typically conveyed through their logo, symbols and illustrations, colours, fonts, words and verbiage, photography and overall style of the company. What makes Graphic Design so important, when created by a professional, is that this material is targeted to the right market, and creates a call to action which allows you to sell your product or service. For your customer to take action when displayed with your visual is key.

 

why is graphic design important for small business?Why invest in a Graphic Designer, and how will it help my business?

Your First Impressions Matters

Your customer may only have a few seconds to take in your key visual, whether that’s via print or digital design. It may be product packaging, your website, a post on your social media feed, a flyer, business card and so on. Your first impression is what matters the most. Using colours, fonts, illustrations, photography and a consistent visual brand that your customers will appreciate can be enticing enough. A brand style guide can help align, and moderate this to give your brand consistency, but it’s critical to stick to those guidelines.

Consistency of design and marketing is key

To be consistent with the way your brand is displayed to your target audience is key. It can play a pivotal role in your customer having trust in your brand. Elements of predictability, through the use of placement of objects, type of visuals, and brand messaging can assist the consumers decision making on the brand. Is it proven that brands with consistent branding and marketing have better revenue than those who don’t.

Company Loyalty

As mentioned, customers love to see consistency in a brand. To be able to have a certain level of expectation and stability in a company, knowing the type of result they will get, aids loyalty by customers. They will stick with your brand if you have consistent messaging and design language in your collateral. Graphic Design allows your brand to have a level of consistency whether it be direct or indirect marketing, their brands visual guidelines.

A leg up on your competition

Graphic Design, and the way your brand is perceived, can be the difference as to whether or not a potential customer goes with your business. A brand with consistent visuals appears to be far more trustworthy than one without. You could imagine if you were looking at a product and service, and their branding appeared to be inconsistent and sloppy, then you’re unlikely to trust the brand. A brand with consistency will hold a customer’s attention for longer, and certainly assist with the sale over the competition.

Seeing results from the beginning

Starting a business is tough, we can all agree with that, but the ability to see results from the start can be critical to whether or not a business succeeds. Business owners will tend to start a company with a certain target audience in their mind, and a way they want their brand to be perceived. It can be extremely difficult to bring this idea / concept to life without the help of a Graphic Designer – someone who specialises in visuals for brands. With a good Graphic Designer at your disposal, you can make effective decisions and target your desired market. It’s important that the Graphic Designer realises who you wish to target just as much as you know who you want to target. With a successful beginning to a business’ trading means that they wont need to rebrand soon, and can allow the visuals of their brand naturally grow.

 

The impact graphic design has on your business is profound. And, more critically, it’s essential as much as at the start of the company’s life as it is when it’s been around for a few years. To invest in a professional graphic designer can assist all sorts of communication decisions your company wishes to make, whether that’s social media messaging, website messaging, print messaging, etc. As a professional graphic designer myself, see how I can help your business with a professional graphic designer at your disposal, and grow your business like it deserves to grow, with love, care and consideration.