Yakult – Branding & Brochure Design
Project Details:
Client:
Year:
2022 (ongoing)
Task:
Branding / Brand Evolution, Print Design, Illustrations and Infographics
Brochure & Flyer material for large probiotic brand, Yakult
Yakult Australia, based in Dandenong Victoria, produces high quality probiotic drinks. Namely, these include Yakult Original and Yakult Light.
Yakult is a fermented milk drink that contains a very high concentration of the unique bacterium Lacticaseibacillus paracasei Shirota strain.
My task with Yakult Australia has been to further develop their print material, with revised material. I have further enhanced and developed the branding visuals with the company, utlising their high quality imagery, expanding their colour scheme, and creating marketing material for a wider range of target demographic.
Brand development for a large company like Yakult requires consideration for the future, but an important journey of the past and the heritage of the brand. Yakult is an iconic company, which is trusted by their consumers. This should not be lost in the brand visual.
Trifold Brochure Design for Yakult Australia, educating and introducing the brand
The trifold brochure for Yakult is an important piece of material for the brand. It introduces customers to the brand, educates them about their product range and produce use cases.
From an aesthetic point of view, it is extremely important that this be material which enhances the brand, but also compliments their current style guide.
Illustration, manufacturing process and activites for school students and teachers
Part of the work I completed for Yakult was illustrations and infographics to demonstrate how Yakult is manufactured in its Dandenong plant.Students and teachers can visit the Yakult factory in Dandenong for a factory tour and discuss the brand, products and process.
I created a student and teacher edition of a brochure, which describes the brand, how it's made, and really cool features on what happens to the body when you consume probiotics (fun!).
Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!