Tarrant – Car / Automotive Premium Logo Design, Branding
Project Details:
Client:
Tarrant
Year:
2022
Task:
Logo Design, Branding
Reaching the pinnacle of automotive car covers. Expect no less.
With Tarrant boasting the most premium of car cover accessories, designs and quality, it was important for the logo for this brand to be premium. As part of the fitmycar company, the aim for the car cover to be applied to some of the world’s most prestiguous manufacturers such as Porsche, Audi, Lamborghini, BMW, Mercedes Benz and so on, the logo and branding must sit well in line with these brands.
A lot of consideration went into how the brand would sit beside luxury car manfuactures and what their customers relate to. The target demographic of the Tarrant brand is extremely important. For the brand to have its own history, be unoffensive and well trusted were other elements of the critera.
Premium automotive branding and logo design, fit for some of the most desirable cars in the world.
A Melbourne brand deserves a Melbourne logo.
The ‘Twin T’s’ of the Tarrant logo aid the visual of the City of Melbourne Coat of Arms. It also exemplifies the double use of “T” in the name. The outline of the badge is in a shield shape, allowing the brand to feel confident and strong. And, historically accurate typeface for the automotive cover brand allows it to look and feel similar to older cars – the general demographic of those buying car covers.
Brand guide / branding for automotive brand allows prestigious consistency
Creating the style guide for Tarrant allows more control over how the brand is percieved. With the manufacturer, fitmycar, being such a quality brand themselves, it was important for Tarrant to stand on its own two feet whilst also being associated with the parent company.
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