Logo Design & Branding for Womens Personal Training Studio
Project Details:
Client:
Femme-Fit
Year:
2021
Tasks:
Logo design, branding, illustration and apparel design
Group Fitness Logo for Boutique Bayside Training Studio
Logo design for specialty, boutique women's fitness training studio, Femme Fit, located in Melbourne's bayside suburbs. Femme Fit is a personal training, small group class company who specialise in training women from the Bayside area in Melbourne. Not only do they run fitness classes, they also donate proceeds to women in need – a fantastic cause. So, not only is the logo sporty and fitness orientated, but it also encapsulates the scope of work for the future.Logo & branding for specality women's personal training studio in Melbourne
Setting a tone for women's fitness, and ability from all demographics
Equally as important as the logo for Femme Fit, the illustrations are used to create a certain tone and direction for the company. Inclusive, feminine-orientated fitness illustrations that demonstrate common fitness workouts such as a plank, sit-ups, weights and star jumps. The colour palette and tone for the company was to use softer, pastel colours to help direct the company towards their target audience.
The challenges of a new fitness logo brand and capturing (and captivating) the right clientele
Developing a new brand, and starting from scratch, can be difficult for the clients. With a wide range of focuses and developments for a startup, one challenge can be target demographic. With group fitness being popular in Melbourne, it was important to create a niche for Femme Fit and stand out for women's only fitness group classes. New, exiciting and energetic were at the forefront of my mind when branding Femme Fit, and having a target audience in mind that needed to be hit, was super important.
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