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Natek Music – Branding / Logo Design

Music logo design and branding including business cards, flyers, brochures and print based collateral.

Natek Music wanted a clever logo design created which was clean, simple and one that exudes professionalism and high calibre of creativity. As part of the brief, implementing a clean music element/s would be a requirement. My thoughts were to include these in a relatively subtle way, where the entire logo gestures at being musical, rather than having blatent musical elements. My research found plenty of opposing companies and individuals implementing obvious features, something I (and the client) felt was unneccessary.

Nate is a creative person too, and very professional in the work he does. It was important to represent these two values in his logo design, but also have a logo suitable for his intended target audience.

After many concepts and small, precise revisions, we settled on the logo. Clear, creative and bold are the main features of the logo. It implements musical elements in an indirect fashion – just like the brief and my intention. The logotype ‘natek’ is hand drawn, to give it a more unique and personal feel.

From there, we’ve created stationery such as a letterhead and business card, score sheets and programs for concerts. I’ve also designed an exhbition stand along with smaller, pull-up banners to stand along side them.


ClientNatek MusicApplicationsPhotoshop, Illustrator, InDesignLinkwww.natekmusic.com