Monster Performance is a protein supplement born and bread in the USA. With their vision to be a hardcore protein supplement brand, they wanted something which was dark, strong and and visually aggressive. It was critical that the brand be unlike other brands in the same industry, some of which are very grungy and messy. Monster Performance was to be a bit more clean cut in it’s label design, but still carrying that fierce nature.
We began with the Monster Performance logo design, which features a slash. This would carry over into the design of the product names, as you can see with the ‘Z’ in ‘Blitz’.
The labels designed for Monster Performance were made to food and printing specification in the USA, with barcodes implemented on the labels which would feature in store.
ClientMonster PerformanceApplicationsIllustrator