Maxxis Tyres Print Advertising & Logo Design
Project Details:
Client:
TyreMax
Year:
2022
Tasks:
Advertising for Maxxis Tyres, with creation of logo designs for Team Razr
Print advertising for automotive tyre brand, Maxxis
Double page / spread advertisement for Maxxis Australia, one of the world’s most trusted tyre brands distributed in over 180 countries. The quality of tyre Maxxis delivers for road cars is superior and tested to international safety standards. Maxxis creates tyres for road cars, but in this case, 4WD & SUV tyres for off-road exploring. In this design, is was important to create a concept that was similar to existing Maxxis branding / style guide, but also to promote their RAZR tyres made for off-road.
Team Razr logo design for Maxxis Tyres
I was also required to create logo concepts for a TyreMax / Maxxis initiative, Team RAZR. This is a community developed on sharing stories of 4WD / off road adventures. Existing logo infrastructure was incorporated into these logo concepts.
As an avid car lover, this was a great project to work on.
Quality advertisement for the automotive industry which customers love
It was critical to display and communicate the tyres in a way which customers love. The car industry is filled with so many sub-cultures, and 4WD exploration is certainly one of those growing hobbies for enthusiasts. To create quality advertisements for them, so they feel like Maxxis is a brand they can trust on their journey, which is often riddled with unexpected experiences, is important. Photography used, supplied by Maxxis, allowed me to further convey that message.
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