Lead West – Branding, Style Guide and Design
Branding for Melbourne Council Advisory Committee
LeadWest is an advisory committee for five councils in Melbourne including Hobsons Bay, Wyndham, Melton, Maribyrnong and Brimbank. Using their existing logo, I designed collateral and a style guide for the committee, stationed in Melbourne’s West. With an emphasis on local jobs, business precincts and advocacy, I designed material which was bright, engaging and striking for a committee of this sort.
A vision for Melbourne’s west council areas deserves design collateral to suit
LeadWest provides a forum for the development of a consolidated view of five of Melbourne’s council areas. The vision should be bright, maximise community beliefs, and a sustainable economic development plan. The design collateral should look to the future, which is why the advertising, letterheads, pull-up marketing banners and so on are forward in their design language.
As an avid car lover, this was a great project to work on.
A growing Melbourne population council district
With almost 1 million people in the five councils, the district is growing rapidly. The design reflects on younger families living in the council areas. The colours are youthful, lively and ‘green’, demonstrating progressiveness.
Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!
