Jungl – Custom Car Mat Logo Design
You've got plain, boring black floor mats, or you've got funky, creative Jungl OEM floor mats.
The car scene and car club culture demands car mats like these. They're constructed to bring out both the personality of the car and of you. My take, as part of the fitmycar company, was to design a logo for this Australian designed brand. Fit to OEM specifications, the quality of the mats isn't to be ignored. But, at the root of it all, is a brand bursting with personality.
Considering the logo for Jungl was loads of fun, an experimental journey at times, allowing me to come up with a bold face for the brand. As shown in the imagery below, you can tell the customisation that car enthusiasts put into their car. Jungl need be no different.
The target demographic for Jungl is the key to making this a successful logo. You've genreally got those growing up with games like Need For Speed, or Driver, Forza and wanting to customise their cars that they've now worked hard to save for. Or, you've got those with classic cars who just want to be a bit quirky and different. But, we know the audience for this logo is one of that who damn well love their cars.
Car culture logo design for those who damn well love their car (and want to protect it with some amazing floor mats).
Car brand logo design just got fun and creative.
How good is it to see brands have a bit of fun with their products, make something customers outright demand, and are willing to risk it for the biscuit? Fitmycar have totally done this with such a great product in their Jungl mats, and I loved designing a logo for their brand. I work closely with fitmycar on a range of their products and services.
Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!
