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Caterina Di Biase – Australian Hair Fashion Awards Brochure

Caterina Di Biase, a Melbourne based hairdresser, required a 31 brochure promoting her submission for the 2018 Australian Hair Fashion Awards. The design direction consisted of layout and presentation of supplied elements. Based on previous years submissions, the goal for this submission was to better reflect a quality and confidence in the direction of the brochure. This included a combination of serif / sans-serif type, a strict baseline grid and consistent margins throughtout.

Creating a more ‘Vogue’ and magazine looking brochure was the main goal. At the level Caterina is at, it’s an expectation in the hairdressing field to have a quality or assurance in the media created. So, this submission better reflects not only her quality of hairdressing and attitude, but respects the qualities of the hairdressing industry itself.

With Schwarzkopf, Denman, Miss Universe Australia, Canadian Hair Mirror Awards, Jane Semyour, Taylor Dane, Havana Brown and Tess Shanahan just a few of the connections associated with Caterina, an appealing look and feel was paramount to the brochure.


Year2017ClientHeading OutApplicationsInDesign, Photoshop