Drift – 3D Abstract Render, Cinema 4D
Project Details:
Client:
N/A
Year:
2021
Applications:
Cinema 4D, Photoshop
Drift away with this exploration of typography in a 3D space
Drift explores a new typographic space in a 3D environment. I wanted to create artwork that allowed type to appear to float, for the most part. However, what my main design language exploration in this piece was to use lighting effectively to create effects on the 3D typography / lettering and render itself. I used a combination of red and blue lights from different angles, to reflection the metallic surfaces of the render in Cinema 4D.
Post production in Photoshop allowed me to flatten out the colours, reducing the contrast and making the designs slightly more illustrative and manual in feeling.
I absolutely loved working on these designs, and enjoyed exploring the opportunities, whilst in the back of my mind really exploring colour and technique of Cinema 4D. I worked in a more isometric perspective, to bring a certain consistency to the renders where I could highlight depth through the spaces.
Using 3d type in the design, with a combination of 2D type (at times), gives two different feelings, where the 2D type further flattens the design. Not only did I want the renders to work on their own accord, as single images, but I also wanted the user to experience a journey as they scroll through and look at each render.
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