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Drift Abstract digital art melbourne 3d text lettering
Drift abstract digital art melbourne cinema 4d render
Drift abstract digital art render floating typography
3d lettering typography text cinema 4d
Professional digital art abstract 3d cinema 4d
CKGD 3D Logo Design melbourne

Drift – 3D abstract art and typography

Drift explores a new typographic space in a 3D environment. I wanted to create artwork that allowed type to appear to float, for the most part. However, what my main design language exploration in this piece was to use lighting effectively to create effects on the 3D typography / lettering and render itself. I used a combination of red and blue lights from different angles, to reflecton the metallic surfaces of the render in Cinema 4D.

Using Photoshop for a 3D render

Post production in Photoshop allowed me to flatten out the colours, reducing the contrast and making the designs slightly more illustrative and manual in feeling.

Cinema 4D lighting techniques

I absolutely loved working on these designs, and enjoyed exploring the opportunities, whilst in the back of my mind really exploring colour and technique of Cinema 4D. I worked in a more isometric perspective, to bring a certain consistency to the renders where I could highlight depth through the spaces.

3D and 2D abstract art combination

Using 3d type in the design, with a combination of 2D type (at times), gives two different feelings, where the 2D type further flatterns the design. Not only did I want the renders to work on their own accord, as single images, but I also wanted the user to experience a journey as they scroll through and look at each render.

Drift – 3D Abstract Render Cinema 4D

Drift explores a new typographic space in a 3D environment. I wanted to create artwork that allowed type to appear to float, for the most part. However, what my main design language exploration in this piece was to use lighting effectively to create effects on the 3D typography / lettering and render itself. I used a combination of red and blue lights from different angles, to reflecton the metallic surfaces of the render in Cinema 4D.

Post production in Photoshop allowed me to flatten out the colours, reducing the contrast and making the designs slightly more illustrative and manual in feeling.

I absolutely loved working on these designs, and enjoyed exploring the opportunities, whilst in the back of my mind really exploring colour and technique of Cinema 4D. I worked in a more isometric perspective, to bring a certain consistency to the renders where I could highlight depth through the spaces.

Using 3d type in the design, with a combination of 2D type (at times), gives two different feelings, where the 2D type further flatterns the design. Not only did I want the renders to work on their own accord, as single images, but I also wanted the user to experience a journey as they scroll through and look at each render.


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