Creo Con Construction Logo & Branding
Logo design for boutique Melbourne construction company
Logo design, business card and letterhead design (branding), website design and street signage for construction zones for Creo Con, who specialise in custom architectural
homes, town houses, extensions and renovations. Professional, modern, contemporary was the directive.
I felt like there was a few ways the brand could be directed in through the use of the logo. The demographic is generally up market, the jobs are custom and the brand is marketed towards professionals who are in a high socio-economic group. There’s an exception that the job will be completed with a certain element of quality and professionalism. Not to shy away from that, but the brand is also family run with potential growth. to capture the essence of that is an important quality not to be missed in the development of the logo / branding.
A construction company logo that's modern, strong and has an impact
Creo Con, who specialise in custom architectural homes, town houses, extensions and renovations, required a logo for their new business. The symbol is quite an angular looking ‘C’ to reflect the stereotypical hard edged lines of a structure or building, a typical floor plan, and tools used in construction.
In isolation, the symbol is striking, powerful and unique. In the negative space of the C, I’ve implement a roof pitch and house. I feel like it’s somewhat obvious, but subtle at the same time. If you look for it, it’ll be found.
Website Design for home renovation and construction
In Melbourne, there’s so many blocks of land being subdivided, townhouses being built, and renovations taking place. This means the construction industry is booming, and a website to reflect the brand it critical. For Creo Con, a one-page website was designed to showcase work the company had completed in Melbourne and surrounding suburbs. It’s important to allow people to contact the company through phone, email and forms.
There's a lot of strength in this brand image. It has a look and feel that's obvious to the industry, but also impactful and different.
Street signage for added presence and information
Showcasing that a project is being built by Creo Con was very important to not only branding and company recognition, but also to be striking from the street as people walk and drive past the construction zone.
Have you outgrown your branding?
Time to launch into the next phase (or, if you're just starting, that's fine too)!
