Apex Training – Personal Trainer Logo Design
Project Details:
Client:
Apex Training
Year:
2018
Tasks:
Logo Design for personal trainer
Logo design for Melbourne-based Personal Trainer
Apex Training, a boutique personal training studio originally based in Melbourne, required a logo and branding done. Knowing Louis, the business owner on a personal level, along with my existing passion in health and fitness made this an extra special job to work on.
Strong, bold logo design for the fitness industry
I worked closely with Louis, who understandably wanted to stand out from an extremely flooded market, to create a logo for his company. It has to be said, a lot of personal trainers and fitness instructors are extremely passionate about their jobs, and Louis’ traits was no different. He’s also the ultimate professional, and a quality personal trainer at that. With so many fitness studios, such as F45 Training, Group Fitness and CrossFit brands as partial competition, along with the plethora of other personal trainers, it’s extremely important for Apex Training to stand out. He knew his target demographic, and that was to provide training, nutrition and body transformation on a personal level.When I think about the target demographic Louis has to contend with, it’s not only other personal trainers, group closes at your local gym, franchises like CrossFit and F45 Training. It’s also a very wide range of potential clientele, from those starting out in their fitness journey, to regular gym goers and beyond like professional athletes.
Strong, bold and professional logo design for local PT.
Logo design and branding for this fitness studio needed to be strong, bold, professional and confident. I mention in the case study that I wrote for Apex Training how professionalism and strength can come in many forms of design. Some of that, often displayed through the use of muscles, weights and bodybuilders in fitness branding is extremely obvious. But, being more geared to the athlete in us (than the off the couch), Apex Training needed a symbol and branding more like Nike.
Included in the branding for Louis was social media assets, apparel design, business cards, and of course, a really long-term orientated logo which he can sell his services with confidence with. Extremely bold, extremely iconic in a flooded fitness-based market means that Louis’ personal training business can thrive through the use of this logo.
Signage, brochure, banner, wrap, packaging...
The list goes on, right? Print design is still in huge demand, and attention to detail is more critical than ever. Brand your business with physical collateral that customers absolutely love.