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Personal Training logo and branding Melbourne
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Logo design for fitness company, Melbourne

Apex Training – Personal Training Logo Design

Apex Training, a boutique personal training studio originally based in Melbourne, required a logo and branding done. Knowing Louis, the business owner on a personal level, along with my existing passion in health and fitness made this an extra special job to work on.

I worked closely with Louis, who understandably wanted to stand out from an extremely flooded market, to create a logo for his company. It has to be said, a lot of personal trainers and fitness instrcutors are extremely passionate about their jobs, and Louis’ traits was no different. He’s also the ultimate professional, and a quality personal trainer at that. With so many fitness studios, such as F45 Training and CrossFit as partial competition, along with the plethora of other personal trainers, it’s extremely important for Apex Training to stand out. He knew his target demographic, and that was to provide training, nutrition and body transformation on a personal level.

Logo design and branding for this fitness studio needed to be strong, bold, professional and confident. I mention in the case study that I wrote for Apex Training how professionalism and strength can come in many forms of design. Some of that, often displayed through the use of muscles, weights and bodybuilders in fitness branding is extremely obvious. But, being more geared to the athlete in us (than the off the couch), Apex Training needed a symbol and branding more like Nike.

Included in the branding for Louis was social media assets, apparel design, business cards, and of course, a really long-term orientated logo which he can sell his services with confidence with. Extremely bold, extremely iconic in a flooded fitness-based market means that Louis’ personal training business can thrive through the use of this logo.


Year2018ClientApex TrainingApplicationsIllustrator, Photoshop, InDesign